Aid for vocational training, offered by the state, to support companies in their transformation towards competitiveness.

The legal framework for continuing vocational training

Law n ° 60-17, on continuing training in Morocco, was promulgated by Dahir n ° 1-18-94, and published in the Official Bulletin, 2019-05-02, n ° 6774, pp. 705-709. This publication was linked by the site of the International Labor Organization. The law provides a framework for continuing training for the benefit of employees.

Moroccan employees now have the right to 3 working days of continuous training per year, which can accumulate over 5 years, their salaries and other rights are kept during the period of their training.

This law responds to the lack of skills in Morocco. Several studies have highlighted the lack of skills in Morocco. Moroccan and foreign companies established in Morocco, indicate that this is the major challenge they must face according to Challenge.ma. We are talking about 5,000 unfilled positions per year for lack of skills while Morocco suffers from chronic unemployment.

The paradox is that unemployment in Morocco is higher among graduates according to figures for the third quarter of 2019, analyzed in the newspaper H24info. This shows that the most important problem in Morocco is not initial training, but continuing training.

Details of the continuing vocational training system

The law aims to: 

• Develop qualifications and skills.
• Adapt skills to technological developments.
• Offer employees social and professional development,
• Strengthen the capacities of companies, to improve productivity and competitiveness.

The Office for Vocational Training and Work Promotion (OFPPT) is the main manager of continuing training programs and actions offered by qualified establishments. Among other things, through special training contracts.

The law allows employees to take stock of skills to identify the skills they have acquired, to choose the appropriate training for better professional development. It also allows them to validate their professional experience by obtaining a certification (certificate, diploma). This certification will provide recognition of their skills in the event of mobility.

The vocational training operators concerned

The organizations in charge of providing continuing vocational training are:

• Higher education, training or consultancy institutions.
• Private sector organizations providing consultancy and training services and subject to the Professional Training Tax.
• Public and private companies, establishments or any organization which provides its employees with services in the field of training.

Financial aid for continuing vocational training

Morocco even before this law, and since, has set up financial aid to help young people to train as the state contribution up to 4000 DH per year for vocational training. Morocco has been financing companies since 2006 to train their employees. The rate and the funding ceiling are based on the declared vocational training tax.

The ceiling

The Refund rate

And digital in all of this?

Digital is present in these reforms in several ways. First of all, the targeted training courses are those that will allow employees to adapt their skills to a digital world.

The needs are of two types:

• For employees of companies using digital tools
• For employees of digital companies (publishers, integrators, consulting firms, trainers, distributors, etc.)

Digital is also present in the training mode. He introduced distance learning, virtual classes, elearning, Mooc …

Wedigitalpro supports its clients for their digital transformation, including the preparation of human resources, and this is not the least critical.

Posting a video on Youtube is very easy today. However, each post has a specific purpose, some videos inform, while others entertain. The author in turn expects to have more followers and more likes. To stand out from the competition, producing content for a channel must take viewer expectations into account. To help you get there, this article suggests taking into account 6 tips and techniques.

The technical aspect is an essential element in the production of video intended for publication on Youtube. Maximum professionalism is essential to get more subscribers on a channel. This aspect will of course depend on the form of video you want to make.

Tip 1: The image must be stable

First you have to understand that a stable image is much more attractive. Fortunately, these days, simple and inexpensive tools exist to meet this requirement.

Tip 2: Respect the basic rules of shooting

Then, it would be wise to know the basic rules of shooting. To describe a place, for example, it would be necessary to play on several plans (general plan, overall plan, diving, low angle etc.). When it comes to portraying a character, the American shot, close-up or cutaways are better suited.

Tip 3: Have good sound and image quality

The sound quality is also very important in a video. Internet users sometimes prefer video with good sound quality over video with good image quality. The solution to such an aspect lies in the choice of “tools to use.”

After making a video, it is still important to process the image quality in software. This will keep the essential parts while checking the sound quality.

Tip 4: A good hook from the start of the video        

While uploading the video, it’s helpful to provide a description, a kind of introduction to help understand the content. You don’t have to repeat this introduction at the start of the video to avoid unnecessary repetition. The first seconds are therefore crucial because they capture the attention of spectators from the start.

Tip 5: Rich relevance and added value of the content

The internet is naturally entertaining, when information is published internet users want to read the essentials and move on. To retain Internet users, the subject of the video must be relevant and rich in information. The richness of the content will help to retain viewers by subscribing and coming back after each new publication on the channel.

Tip 6: Prefer a short video to a long video

It should be understood, however, that an information rich video is not synonymous with a long video. That is to say a long video is largely discouraged because the longer it lasts, it will annoy viewers.

What is the digital identity of a company?

Digital identity is the traces that a company voluntarily or unintentionally leaves on the Internet. Several elements are taken into account in the construction of a digital identity.

To understand the digital identity of a company, below are some elements:

What are the traces left voluntarily by the company?

These traces are the information published by the Marketing or communication department on the website, publications or communications on social networks (linkedin, Facebook, youtube, etc.), location on Google maps, professional directories (Kerix, telecontact …) Etc. It can also be press releases linked by the various media (newspapers, radio, TV, etc.) on their internet media.

Why manage the corporate image?

Today, digital identity has become essential for all types of business. The good management of a digital identity makes it possible to distinguish oneself from competing companies and thus attract new customers and increase turnover.

It is therefore compulsory for any company to create and take care of its digital image. However, it should be understood that the digital identity of a company is of three types, namely the desired image, the visual image and the perceived image.

The desired digital image

This facet is the one we want to convey to customers or prospects. This image matches the brand’s image. Presenting this aspect amounts to drawing up an inventory of its sector of activity and defining its expertise, and what differentiates it from its competitors.

The visual image

This operation corresponds to the visual identity, it is about the website, advertising and the social network that the company sets up.

The perceived image

It is about the image of the company as seen from the outside by internet users and consumers. It is the result of the first two elements because the perception of the company depends on the objectives and actions implemented previously.

How to properly manage the digital identity of the company?     

To better manage a company’s identity, it is necessary to analyze its reputation on the web. This is called e-reputation.   

The e-reputation will make it possible to carry out a strategic watch on all the activities of the company. This will make it possible, for example, to see all the traces of the company on search engines. 

Good digital identity management also involves updating information and regularly creating content while interacting with customers. These actions will make it possible to create and maintain a privileged link with Internet users.

Writing a quality web content is necessary for each company. A good web article can provide information and / or advice relevant to a topic that interests your target web readers.

In this article we explain how to write a good web article.

Good writing of web content will meet the needs of your customers or readers. This will necessarily create a bond of trust that will encourage them to use your services or buy your products.

To be able to write a good web article and achieve your goals, it is useful to respect certain principles. 

Below are the 6 most important elements to respect. 

The title is the gateway to the web article

The title is the entry point to the article, it plays two important roles.

Capture the web reader

First, capture your reader’s attention. It is imperative that the title be catchy and relevant because it is through it that we judge the relevance of your content. However, you should avoid writing too long titles. Instead, opt for a short title.

Improve web referencing

Then, the title is the fundamental building block for your article’s SEO. So the title must still catch the reference engines.

Hook the web reader from the introduction

Keeping an introduction clear, easy to read and engaging is essential. Apart from the title, this is the most effective way to engage your readers. However, the introduction should be brief while giving an overall idea of the content.

The web demands airy writing

The web reader is demanding

One of the basic principles of writing a web article is to write short, concise, and clear sentences. You have to understand that your readers are very vigilant, they read with a critical eye. So you have to take care of your writing by avoiding grammatical and spelling mistakes. And it will make your web content more believable.

The screen is different from paper

Writing for the screen is different from writing on paper. On the screen, the text should be airy, which is why it is strongly recommended to make one idea per paragraph. Ideally, it would be 9-10 lines maximum per paragraph while prioritizing the information. For a fairly long article, it would be important to include subheadings. This logic will help structure the article and make it easier for the Internet user to understand.

Sublimate by illustration

A blog post isn’t just text. The web offers very rich forms of content. Therefore, it should be used to illustrate the point.

Web content must be accompanied by multimedia elements (sound, photo, video and graphics). Illustrations are visuals that will make your article more dynamic and attractive.

Enrich with internal and external hypertexts

The hyperlink is part of a web page and it plays an important role. Whether internal or external, it must necessarily be included in the article to provide additional information on the subject of your web article.

 Referencing in search engines

Writing a web article allows you to gain more visibility and strengthen your relationship with your readers. But your readers need to find your article first. That’s why you should integrate some elements of SEO. For example add a good description of the metadata which must not exceed 180 characters.

Businesses must produce web content that sets them apart from their competition. They are often accompanied by web agencies. If you want to be accompanied, contact us!

Learning a foreign language always depends on a goal. It can be a personal reason: The pleasure of discovering the culture of others at the same time and strengthening one’s capacity for integration into the community.

Learning a language can be for a professional reason: To communicate with customers, or foreign suppliers.

In this article, we explain how to learn a new language.

1 Immerse yourself in the language

It is highly recommended that you bond with people whose native language is the one you want to learn. They can be your friends, coworkers or acquaintances on the Internet.

It should be understood that memorizing only words or sentences is not enough, it is absolutely necessary to speak. So if you have the means, don’t hesitate to visit a country where the language you want to learn is spoken.

If you don’t have the means, the internet today allows you to communicate with people from all over the world who share the same passions as we do without leaving your room.

2 Practice the language daily

Learning a foreign language does not happen in a short time. Depending on your motivation, make a daily plan to exercise a little each day. Going forward at a steady pace will benefit you.

3 Repeat regularly

Repetition is very useful while learning a language, so it is necessary to repeat things until you can remember them more easily. Professor Yury Shtyrov has demonstrated that it takes listening to a new word 160 times for a quarter of an hour to memorize it forever.

Repetition will help you improve pronunciation. This will allow you to formulate sentences and work on your accent without too much difficulty.

4 Consolidate your motivation

Learning a foreign language does not happen in a short time. Depending on your motivation, make a daily plan to exercise a little each day

Larousse defines motivation as “Reasons, interests, elements that push someone to take action; made for someone to be motivated to act ”.

To stay motivated, you need to find motivators, including remembering your goal and why you are learning. The pleasure of achieving one’s goal (to earn more money, to develop professionally, etc.) counterbalances the effort required.

To train online, motivation is the main factor in progress. The results of the “Motivating factors in online courses” study (Selvi, 2010) show that certain factors increase motivation for online training.

5 Learn basic vocabulary

It should be remembered that vocabulary is the basis of a language. Depending on your goal you can make a word list to facilitate your learning.

According to the BBC News online relayed by the international mail newspaper, “You can understand 75% of English-speaking conversations by mastering only 800 of the most used lemmas. On the other hand, it takes 3,000 to follow the dialogue in a film and 8,000 to read a novel or a newspaper article ”.

6 Use multiple media

It is advisable to diversify the learning materials. For example, practicing writing, listening to podcasts, audiobooks, documentaries or reading documents written in this language. The diversification of the supports will allow you to discover with which channel you can feel better to better achieve your goal.

7 Learn a new language in one term

By devoting a little more than 2 hours a day to learning a language, you will be able, in one term, to communicate with a new language. You only need to learn 800 words to start communicating with a foreign language, and a quarter of an hour to learn a word. So 200 hours of learning are enough to learn a new language.

This is why wedigitalpro offers online language training, with a one-term formula.

To learn more, see our online language training catalog.