Six tips for writing a good web article
Writing a quality web content is necessary for each company. A good web article can provide information and / or advice relevant to a topic that interests your target web readers.
In this article we explain how to write a good web article.
Good writing of web content will meet the needs of your customers or readers. This will necessarily create a bond of trust that will encourage them to use your services or buy your products.
To be able to write a good web article and achieve your goals, it is useful to respect certain principles.
Below are the 6 most important elements to respect.
The title is the gateway to the web article
The title is the entry point to the article, it plays two important roles.
Capture the web reader
First, capture your reader’s attention. It is imperative that the title be catchy and relevant because it is through it that we judge the relevance of your content. However, you should avoid writing too long titles. Instead, opt for a short title.
Improve web referencing
Then, the title is the fundamental building block for your article’s SEO. So the title must still catch the reference engines.
Hook the web reader from the introduction
Keeping an introduction clear, easy to read and engaging is essential. Apart from the title, this is the most effective way to engage your readers. However, the introduction should be brief while giving an overall idea of the content.
The web demands airy writing
The web reader is demanding
One of the basic principles of writing a web article is to write short, concise, and clear sentences. You have to understand that your readers are very vigilant, they read with a critical eye. So you have to take care of your writing by avoiding grammatical and spelling mistakes. And it will make your web content more believable.
The screen is different from paper
Writing for the screen is different from writing on paper. On the screen, the text should be airy, which is why it is strongly recommended to make one idea per paragraph. Ideally, it would be 9-10 lines maximum per paragraph while prioritizing the information. For a fairly long article, it would be important to include subheadings. This logic will help structure the article and make it easier for the Internet user to understand.
Sublimate by illustration
A blog post isn’t just text. The web offers very rich forms of content. Therefore, it should be used to illustrate the point.
Web content must be accompanied by multimedia elements (sound, photo, video and graphics). Illustrations are visuals that will make your article more dynamic and attractive.
Enrich with internal and external hypertexts
The hyperlink is part of a web page and it plays an important role. Whether internal or external, it must necessarily be included in the article to provide additional information on the subject of your web article.
Referencing in search engines
Writing a web article allows you to gain more visibility and strengthen your relationship with your readers. But your readers need to find your article first. That’s why you should integrate some elements of SEO. For example add a good description of the metadata which must not exceed 180 characters.
Businesses must produce web content that sets them apart from their competition. They are often accompanied by web agencies. If you want to be accompanied, contact us!