• • Internet community manager

• • Social media host

• Host / manager of web communities

Main activities

Development of brand awareness within web communities

• • Identify the communities on the Web that can influence the positioning of the brand (bloggers, discussion forums, etc.).

• • Participate in the creation of community values: culture, social and language codes …

• • Define the objectives of the community in agreement with the brand manager: product test, customer (or user) information, brand promotion …

• • Define the indicators making it possible to follow the “life” of the community (number of “posts”, quality of responses, etc.).

• Plan and follow the recruitment actions of online members (partnerships, sponsorship, e-mailing campaign …) in connection with marketing.

Strengthening community cohesion

• • Manage the various accounts of the company while respecting the specificity of each of them (corporate, professional, community, merchant …).

• • Write or relay content allowing the development of brand visibility and sales.

• • Make existing members a relay of information within the community (recruitment and retention of influencers).

• • Launch subjects allowing debate or sharing of experiences and practices between Internet users / consumers.

• • Ensure the quality of responses, including criticisms of the brand or product in order to be able to exploit them and restart the discussion.

• • Enforce the ethical rules of the community (netetiquette) via moderation action on the content produced by the Internet user: exclusion of comments, photos, or videos of a racist, pornographic, insulting nature …

• • Strengthen and optimize interactions between communities.

• • Manage the history and archiving of data contained on the site (subjects discussed, information and documents sent by the company or Internet users, etc.)

• • Look for new social media to expand the influence of the community.

• • Ensure the loyalty of Internet users via online events (newsletter, contests …)

• • Implement offline operations in order to physically bring together the community and its leaders (influential bloggers, “VIP” members, etc.)

• Participate in crisis communication in the event of bad buzz.

Evaluation and monitoring of marketing actions

• • Analyze the marketing buzz and follow the brand image on the various online media (image analysis, content …)

• • Monitor the audience of the various community media in connection with the traffic manager.

• Report on the communication actions undertaken on this mode of relationship with the consumer.

Technical and functional development of the platform

• • Report bugs in site functionality and ensure the availability of the platform.

• Coordinate, with the technical teams, the improvements to be made to the website platform.

Possible activities

• • Pilot digital developments.

• • Analyze data and traffic with web analytics tools in order to optimize SEO

• • Carry out paid SEO campaigns.

• Manage the website and ensure the webmastering of the site (updates, updates …).

Required Skills

Technical skills

• • Excellent knowledge of the subject that animates the community: socio-cultural environment of members (language, “social” codes), key players (influential personalities, recognized bloggers …), discussion platforms …

• • Mastery of new communication media: community media (Dailymotion, Youtube …), professional or non-professional social networks (Viadeo, Facebook, Twitter …), blogs, forums … as well as social network management tools ( Hootsuite, CoTweet, TweetDeck, Seesmic, etc.)

• • Mastery of e-reputation monitoring and measurement tools: social metasearch engines, blog engines, news engines, comment tracking and research, forum engines, microblogging engines, aggregators, people search engines …

• • Mastery of monitoring and research techniques to provide information, to generate debate and to analyze feedback (qualitative and semiotic survey techniques, etc.) and associated tools (Alerti, Google Alerts / Reader, Pickanews, Twitter, etc.)

• • Ability to create partnerships and on-line (or off-line) events to unite the community

• • Knowledge of web content production software: photo retouching and graphics software (Photoshop …), CMS (content management system) …

• • Good practice of audience measurement tools or statistics to monitor brand awareness on different discussion media (Xiti, Adwords, Google Analytics, Omniture …)

• • Good general knowledge of internet user recruitment levers and more broadly of web marketing (affiliation, partnerships, natural and paid referencing …)

• Fluency in English is frequently required

Skills

• • Curiosity and taste for investigation, because the community manager has a dual role: finding innovative topics to energize the community and involve members

• • Diplomacy and listening, because he plays a role of both facilitator and moderator within the community

• • Writing skills and good communication skills, because the editorial part occupies an important place in his daily activity

• • Taste for contact, because it is constantly solicited, either internally or externally, by Internet users to explain the relevance of community management, the brand (or the product) or answer their questions

• • Ability to adapt and good oral expression, because he is in contact with various interlocutors within the company: technical direction to participate in the technical evolutions of the platform, marketing direction to analyze the buzz of the brand on the Web. .

• • Ability to analyze and synthesize because the community manager must be able to report to his various contacts within the company

• • Force of proposal to develop the content (sections, themes, visuals …), the objectives (audience measurement, online advertising …) and the technical platform itself (ergonomics, functionalities …)

• Creativity and responsiveness, because he must know how to identify active members of the community and value contributors and influencers. As a mediator between Internet users who are members of the community and the various managers of the company, he relays the contributions, criticisms, opinions, ideas and suggestions of members and plays a moderator role.

The profile

Required diplomas

• • University diplomas from Bac +3 to Bac +5 in human sciences (letters, arts, history, sociology …) supplemented by a specialization in on-line communication or by a Master specialized in community management

• • Higher education such as IEP or general business schools, supplemented by a specialization in marketing or in online communication

• Schools specializing in communication, marketing, public relations or journalism

• 

As an entrepreneur, your main goal is to attract new customers, ideally located in your area of activity. Yes, but how to do it ? With local SEO of course! It is a Google solution that allows businesses with a local reach to manage and promote their business using a variety of features. Let’s take a closer look …

Internet and search engines are real growth levers for a business. Indeed, the appearance of your company name during searches by Internet users promotes contact. For a local business, it is all the more relevant to be present in Google Maps. In this article we will present the main best practices to follow to be present, and to make the difference compared to your competitors thanks to local referencing.

1. Increase the visibility of your website
2. Promote SEO for your business on Google
3. Google Maps: lever to increase your turnover
4. Google sheet
5. Increase your Google reviews

When a potential customer searches for a business, they are usually ready to make a purchase or show a strong interest in making one. It is good to know that 87% of consumers do some research online before going to a store.

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  o The benefits of good Google Maps referencing for your business

To offer Internet users the best results, Google relies on geographic location when available. Indeed, from a smartphone or a computer, geolocation refines the ranking of search engine results. Thus, the search for a local store allows the display of local businesses on the first page.

  o Increase the visibility of your business website!

Google provides businesses with the ability to register and create their Google Pages through Wedigitalpro. Each establishment, even for a group, has a sheet in which it indicates practical information, such as opening hours or useful links. A section is even dedicated to animation to communicate directly with Internet users, who can respond to the services provided by posting comments.

The simple fact of correctly completing the information relating to the establishment promotes its visibility. For a distribution network, a franchise or even a group with many points of sale, this is an immediate value.

(directories are in the first SEO results on the first page, but they are well-rated establishments that appear first in Google Maps)

Internet users therefore first see your Google page. Be sure to fill out all the information relating to your establishment: opening hours, address, a phone number, your website and some photos to further attract the eye. However, be aware that the appearance of your property on the Google Maps map may vary. This is due to the location where the Internet user searches. Google aims to provide increasingly personalized results based on the user’s geolocation.

o   Promote the SEO of your business in Google

Search engine results used by more than 90% of Moroccans are composed of several simultaneous services. Advertisements, interactive maps, web pages, form the information displayed. Depending on the query typed by the user, the result changes. Geolocation or the mention of a geographical location allow the appearance of Google Maps results. When it is not easy to reach the top spots in Search Engine Optimization (SEO) due to intense competition, a business may very well be highly visible in Google Maps. Thus, being present on this service facilitates the overall visibility of an establishment which can very easily be on the first page of Google results.

o  Google Maps is a real lever for increasing your turnover

The visibility of an establishment in Google, whether it is a hotel or even a hair salon, promotes contact. By correctly indicating the contact details of the company, as well as the hours, the Internet user finds all the more easily the company that could meet his needs. And as the saying goes, the first impression is often the right one! By positioning yourself in the first results of Google Maps, the Internet user has the feeling that they have been able to quickly and efficiently access all the information to get to your home.

o   Optimize and correctly complete your Google listing

First step and not the least, the optimization of the Google listing. As mentioned above, this work consists of providing practical information, but not only! By selecting the right industry (category), and writing the right descriptions, customers will find you that much easier. Are you a barber? For example, do not forget to specify that you take care of beards, but also hairstyles if this is the case. This will hit a larger target. Also take the time to import and update photographs. It is even possible to offer a virtual tour of your establishment directly from the online interface of Google Maps. It’s a perspective on your premises that will make the difference!

o   Collect more customer reviews

There are two ways that customers are encouraged to post comments on Google. They can write a note that will be published, read by other Internet users, and to which you can respond. But they also select a rating of 1 to 5 materialized by stars. Users are now very accustomed to this operation. We could also say that it is star wars, since in order to display the most relevant results to customers, Google will naturally favor businesses with satisfactory or even very good ratings.

N.B : Les étoiles attirent l’attention, et augmentent donc le taux de clic vers votre site Web !!!

Thanks to the many opinions, you attract the attention of the Internet user!

Indeed, it is not an element to be left out! Getting good grades regularly is important. Source of reliability for Internet users, they are often decisive in their choice.
You must therefore continuously collect them because the volume of reviews also proves your credibility. Likewise, regular collection is necessary. The more recent the reviews, the better. They give your future customers recent proof of their experience. Finally, don’t forget to respond to reviews – both good and bad. In the first case, a response only increases customer satisfaction. In the second case, a return from you allows you to prove your good faith and your professionalism to future Internet users who will read these opinions.

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o Local SEO: long-term marketing actions

Google favors recent content: Stand out by regularly updating your Google listing. Adding a photo is a good example of maintaining your brand image and generating interest from internet users. In the same vein, outdo your competition in content creation. Consider setting up marketing actions: developing your social networks, e-mailing, creating a blog and writing articles … Produce clear and relevant content that responds to your customers’ issues by positioning yourself on strategic keywords . Indeed, it is essential to optimize this content according to local requests.

• To be more easily found
• To attract the attention of your customers
• To provide your customers with information such as your address, phoneand your opening hours
• Pour augmenter votre visibilité

Include Google Maps on your contact page!

• Maximiser la Visibilité Locale : L’Importance Cruciale de Publier des Postes sur la Fiche Google Maps
• Augmenter le chiffre d’affaires avec Google Maps
• création et gestion de la fiche Google Maps
• Dentiste comment avoir plus de patients avec la carte Google
• Astuces sur les réseaux sociaux pour les petites entreprises

4.95 billion.

That’s the amount of content shared on Facebook every day. On social media, we are exposed to a ton of visuals, texts and videos every day. This exposure is multiplied by the number of pages and social accounts that each user follows. Then there are the advertisements.
74% of businesses use social media in their marketing strategy because it’s effective, it costs nothing (or very little), and it’s effective at increasing awareness.
Then you find yourself, as a new business, in the midst of this crowd not knowing what to do to get noticed and cared about your brand.
Here are 6 tips to apply to effectively stand out on social networks.

1. Develop a relevant strategy

At the beginning, you must set up a strategy and know precisely what your objectives are on social networks: increase your traffic, increase your brand awareness, convert prospects … Have a strategy that will allow you to define the type of content that you need to share on social networks, how often, and to have a concrete plan of actions to take. To help you create an effective strategy, try answering these questions:

• Who do you create content for? Who is your target?
• What is the problem what is your audience meeting? How can you solve it?
• What makes your brand unique and sets you apart from the competition?
• On which social networks will you publish your content?

This strategy will help you not to post with your eyes closed and you will know exactly why you are doing it and what it can do for you.

2. Set goals and choose the right social networks:

Facebook, Twitter, Instagram … social networks are good for the job!

Why do you want to be present on social networks?

The answer to this question will not only allow you to better choose your social media, but also to adopt the right tone. Indeed, we do not communicate in the same way when we seek to make ourselves known as when we want to work on our customer relationship.
Before creating an account on all social networks, take the time to think about how you will be able to promote your products / services on the different platforms.
If you are the only one to manage your social networks, you will not be able to be everywhere and it will be imperative to make a choice. This is why you should choose only what will be most effective for you. There are two important criteria for choosing the right networks:

– Take into account where your audience is. Indeed, you should be able to determine which social networks your ideal customers like to spend time on.
– You like to be on this social network. This may not be applicable for large companies that have staff to manage their social networks. I am speaking to those who run their business on their own, and therefore take care of their social networks themselves.
 

3. Know your audience inside out

If you know exactly who you are talking to, it will be much easier to post content that will interest your audience and your strategy will be much more effective.
To find out what works best and what appeals to your audience the most, try out different types of content in different forms. You can then eliminate what does not seem effective with your analytics tools, and focus on what is relevant.
It is also recommended to diversify the type of content offered, in order to surprise its audience, but above all not to tire it out.

4. Focus on visuals

Parlant du partage de photos, 65% des personnes sont des apprenants visuels, alors n’oubliez pas de partager non seulement des images de ce qui se passe dans les coulisses de votre entreprise, mais aussi des photos personnelles qui expriment la substance de votre marque. Aussi, n’oubliez pas de poster des vidéos en direct informatives, infographie et graphiques de devis.
Quel que soit le canal que vous utilisez, les publications et les tweets contenant du contenu visuel génèrent beaucoup plus d’engagement.

5. Surfing Hashtags

6. Get advice from your audience

Be proactive with your target audience and subscribers. Beyond just engaging with them on social media, make them feel valued and respected by asking for their opinion or advice on a particular topic. By asking a relevant industry-related question, you can be the talking people and creating a dialogue between your followers. It is also a great tool for getting feedback on your products or services.
Not only will you show your target audience how important they are to you, but you will also show how much you trust them. In turn, this will go a long way in earning their trust

Why be present on social networks?

• Because your customers are on social networks!
• Because your accounts allow you to build and maintain relationships with your audience!
• Because your pages on social networks allow your customers to get to know you better!
• Because it’s the best way to share your content!
• Because they are a major source of traffic for your website!
• Because they actively participate in your natural referencing!

There are many search engine optimization (SEO) techniques that can increase the visibility of your website. Due to the large number of large-scale SEO strategies available, it can be easy to ignore some of the smaller (but still important) tasks. For example, creating an effective meta description.
Meta descriptions are snippets of text displayed in search engine results. As a result, they are one of the first things a potential visitor will see. Optimizing this element helps you grab their attention and communicates important information to the search engine itself. Fortunately, setting up meta descriptions is straightforward.

How meta descriptions work (and why they’re important)

How to define a meta description

When optimizing your site for search engines, you need to create targeted keywords for your publications, optimize URLs, improve the readability of your content and above all configure a meta description.
Writing and optimization of your meta descriptions
However, it is important to understand how to create effective descriptions that produce results.
Each meta description you write should be a brief summary of the content to which it is attached. You will need to explain what the page, post or anything else is all about in a clear and concise manner.

Length: Google has made periodic changes to the allowed length for meta descriptions. Currently, there is no specific cut-off point, although the search engine typically displays between 160 and 320 characters. If in doubt, you’d better write detailed meta descriptions that can be up to 300 characters long, but “upload” the most important information so that it shows up no matter how much Google decides. to include.

tone: The way you write your meta descriptions should reflect the style and tone of your site. Whether your content is informative and professional, or casual and humorous, a strong meta description will follow.

Keywords: Meta descriptions are a great place to incorporate keywords that you’re trying to rank for highly. Since they’re so short, it’s best to stick with one or two main sentences that you want to emphasize.

Value for reader: A solid meta description tells the reader what they get from clicking on your content URL. So let them know exactly what they will learn or gain from visiting your site.

We have seen in previous articles how to stand out on social networks and how to build a Social Media strategy. The latter is intended in particular to define how to exist in time. We will now focus on how to exist in real time. The actions defined by the Social Media strategy implemented made it possible to build a community. Now it’s time to animate it.
Social networks are a medium that can be integrated into a multi-channel communication strategy. B2B or B2C customers are present on the web: individuals have one or more social profiles, companies have professional pages. The web therefore makes it possible to reach these targets effectively.

An increase in your visibility

Improving your brand image

Social networks allow more dynamic and direct communication than traditional media. They thus leave companies the possibility of valuing themselves more simply by showing their difference and putting forward a more connected image. An essential point in the era of new technologies and globalization.

A participatory place

Animate your social networks and engage your community!

1. Write highly targeted, very interesting content:
This trick is a little easy, but it is so little used on some accounts that we had to remember it; As in any web marketing strategy, start by imagining your avatars / your targets and their desires.

2. Take care of your titles and hooks:

Small test, which of these titles makes you most want to read the article whose link we posted on Facebook / LinkedIn?

Statistics show that the most effective titles are those that contain a number (rather 3, 5 and 6 by the way). If the viewer doesn’t hook on the title, they’ll skip your post (unless the image catches their attention, ..).

4. Engage in the conversation:

Ask questions ! Create polls! Give your opinion on the news; Once the conversation has started, you can then spot your ambassadors: these Internet users who follow you, like, comment on and often share your publications. The day you need to give maximum impact to one of your content, you can directly ask them to share or retweet massively.

Knowing how to manage and promote its activity on its platforms has become essential for organizations. To name just a few of the interests:

• Develop your visibility or corporate notoriety
• Manage your image and reputation
• Obtain new customers and retain existing ones
• Know your customers better
• Have more direct and instant communication
• Collect consumer reviews and customer feedback …

What is the digital identity of a company?

Digital identity is the traces that a company voluntarily or unintentionally leaves on the Internet. Several elements go into the construction of a digital identity.

To understand the digital identity of a company, below are some elements:

What are the traces left voluntarily by the company?

These traces are the information published by the Marketing or communication department on the website, publications or communications on social networks (linkedin, Facebook, youtube, etc.), location on Google maps, professional directories (Kerix, telecontact …) Etc. It can also be press releases linked by the various media (newspapers, radio, TV, etc.) on their internet media.

Why manage the corporate image?

Today, digital identity has become essential for all types of business. The good management of a digital identity makes it possible to distinguish oneself from competing companies and thus attract new customers and increase turnover.

It is therefore compulsory for any company to create and take care of its digital image. However, it should be understood that the digital identity of a company is of three types, namely the desired image, the visual image and the perceived image.

The desired digital image

This facet is the one we want to convey to customers or prospects. This image matches the brand’s image. Presenting this aspect amounts to drawing up an inventory of its sector of activity and defining its expertise, and what differentiates it from its competitors.

The visual image

This operation corresponds to the visual identity, it is about the website, advertising and the social network that the company sets up.

L’image perçue

It is about the image of the company as seen from the outside by internet users and consumers. It is the result of the first two elements because the perception of the company depends on the objectives and actions implemented previously.

How to properly manage the digital identity of the company? 

To better manage a company’s identity, it is necessary to analyze its reputation on the web. We call it e-reputation.   

L’e-reputation will make it possible to carry out a strategic watch on all the activities of the company. This will make it possible, for example, to see all the traces of the company on search engines.

Good digital identity management also involves updating information and regularly creating content while interacting with customers. These actions will make it possible to create and maintain a privileged link with Internet users.

Learning a foreign language always depends on a goal. It can be a personal reason: The pleasure of discovering the culture of others at the same time and strengthening one’s capacity for integration into the community.

Learning a language can be for a professional reason: To communicate with customers, or foreign suppliers.

In this article, we explain how to learn a new language.

1 Immerse yourself in the language

It is highly recommended that you bond with people whose native language is the one you want to learn. They can be your friends, coworkers or acquaintances on the Internet.

It should be understood that memorizing only words or sentences is not enough, it is absolutely necessary to speak. So if you have the means, don’t hesitate to visit a country where the language you want to learn is spoken.

If you don’t have the means, the internet today allows you to communicate with people from all over the world who share the same passions as we do without leaving your room.

2 Practice the language daily

Learning a foreign language does not happen in a short time. Depending on your motivation, make a daily plan to exercise a little each day. Going forward at a steady pace will benefit you.

3 Repeat regularly

Repetition is very useful while learning a language, so it is necessary to repeat things until you can remember them more easily. Professor Yury Shtyrov has demonstrated that it takes listening to a new word 160 times for a quarter of an hour to memorize it forever.

Repetition will help you improve pronunciation. This will allow you to formulate sentences and work on your accent without too much difficulty.

4 Consolidate your motivation

Learning a foreign language does not happen in a short time. Depending on your motivation, make a daily plan to exercise a little each day

Larousse defines motivation as “Reasons, interests, elements that push someone to take action; made for someone to be motivated to act ”.

To stay motivated, you need to find motivators, including remembering your goal and why you are learning. The pleasure of achieving one’s goal (to earn more money, to develop professionally, etc.) counterbalances the effort required.

To train online, motivation is the main factor in progress. The results of the “Motivating factors in online courses” study (Selvi, 2010) show that certain factors increase motivation for online training.

5 Learn basic vocabulary

It should be remembered that vocabulary is the basis of a language. Depending on your goal you can make a word list to facilitate your learning.

According to the BBC News online relayed by the international mail newspaper, “You can understand 75% of English-speaking conversations by mastering only 800 of the most used lemmas. On the other hand, it takes 3,000 to follow the dialogue in a film and 8,000 to read a novel or a newspaper article ”.

6 Use multiple media

It is advisable to diversify the learning materials. For example, practicing writing, listening to podcasts, audiobooks, documentaries or reading documents written in this language. The diversification of the supports will allow you to discover with which channel you can feel better to better achieve your goal.

7 Learn a new language in one term

By devoting a little more than 2 hours a day to learning a language, you will be able, in one term, to communicate with a new language. You only need to learn 800 words to start communicating with a foreign language, and a quarter of an hour to learn a word. So 200 hours of learning are enough to learn a new language.

This is why wedigitalpro offers online language training, with a one-term formula.

To learn more, see our online language training catalog.

First of all, people need to know about your dental practice. If they’re looking for solutions to their dental problems, they need to know about you. Once potential clients learn that your practice exists, expect a surge in business. Then they need to understand what makes you different and better than the competition. This is where our dental marketing strategies come in.
So let’s take a look at the following 7 proven dental marketing strategies. Pick one or even more that you think can help your own practice thrive and attract more clients than ever before.

7 dental marketing strategies that work to attract new patients

1. Who is your audience?

You need to know your audience. This is the very first step in creating successful dental marketing strategies. You need to identify your audience in order to target them correctly.
Do you want to become more of a family dentist who offers affordable products and services? Or do you want to be more of a high-end dentist who caters to a higher paying clientele?

You have to decide from the start so you can plan your dental marketing strategies accordingly. Although you can use various types of long-term customers, it is wise to target a specific audience when you initially develop your dental marketing strategies. A good example of your audience is learning to keep in mind that women made up more than 90% of each tooth socket buying decision.
So if you are targeting families, this information indicates you to target your marketing efforts with moms! This is huge and shows how a specific segment of your audience can have power. But again, this is just one example of understanding your audience. To be truly accurate in identifying your specific audience you need to do some research and reflection. Identifying your target market is a crucial step in developing your dental marketing strategies. It tells you who to target and guide your approach on how to market them.

2. Know your competition

Just as important as knowing your audience is knowing your competition. Knowing your audience means knowing how to target them correctly. On the other hand, knowing your competition is understanding what practices and what your audience offers, it is choosing between. If you know what other dental offices have to offer, you can respond by creating your own unique offers. One strategy is to improve what they already offer. Another is to bring something totally new to the market.

Either way, you will have to learn how to improve the competition. You may have to beat them at their own game to do so.

Consider using these strategies:

• How do they advertise their services and products? If they offer discounts, maybe you can come up with a better deal or better value.
• Does it accept patients without an appointment or only by appointment? You can offer both services plus on weekends by appointment.
• Google is of course a great way to research the competition. Use it to your advantage by looking at what they offer.

3.You can’t beat a solid offer

Who can resist a strong offer? Not a lot, if you do it right.

A strong offering will get your business noticed and help attract people to your practice. Whether you are targeting a low, middle, or high income audience, everyone is budgeting. Everyone likes to cut the cost of necessities where they can without reducing the quality. Show them that your practice can help them. You can tailor your offers to the audience niche based on the research you’ve already done in Steps 1 and 2.

There are several ways to implement this. Look at the following offers as examples:

• Discount package for families of four or more who book an appointment for cleaning or any type of service you wish to include.
• Special mover offer that is sent to people and especially families who have just moved to the area.
• Offer free cleaning at every dental medical appointment.

Be careful in choosing the type of offer you are going to make. Offers are not effective if they don’t appeal to the person to whom you are making the offer. For example, it doesn’t matter how many times you go back and cut prices on a family discount that your firm applies if your target audience is predominantly single men.

Make smart and strategic offers to create the most effective dental marketing strategy.

4. Custom content

Let’s talk about some figures from the dental industry. Keep in mind that numbers don’t lie, so you can base your dental marketing strategies on them.

Did you know that over 50% of potential dental patients go online if they want to find a new dental provider? This is a significant number! Another meaning of this number is that it proves that most people rely on the Internet for information and services.

About 47% of those same potential new patients would like to read up to 5 online reviews first before choosing a dental provider. Now, this shows that people are confident in what other people who have been through something similar have to say. It requires more personalized content that targets these potential customers to get them through the sales funnel.

To use this content to build trust between your business and potential customers, you can:

• Target names, emails, phone numbers that are in your database.
• The next step is to provide prospects with access to exclusive or in-depth content to get more information.
• Add value to the visitor experience by making sure any issues or weaknesses of these potential customers are addressed.

Content is therefore king. Always keep in mind that this is one of the most powerful dental marketing strategies you can use.

5. Better branding and value

With all the information from the research you’ve done in your hands, it’s time to build your brand. You have to take inspiration from it to find a better branding image than the one you started with.

Better branding also means that people recognize your logo and business and associate it with that value. The value proposition is pushed to a high level and that’s what you want to see. For example, suppose you have affordable packages for families. The value proposition is to include family discounts and more. The discounts and affordable prices aren’t the only things that can be considered a value proposition, however.

Superior quality procedures using the latest dental technology can also be included. Ultimately, the enhanced brand and value is more than a welcome addition to your dental marketing strategies.

6. Keywords are essential

Choosing the right keywords is important, even for your dental marketing strategies.

What are the keywords you ask?

Keywords are words that people search for in Google, and your practice may pay to rank them (with SEA) or rank them organically for them (with SEO). When we say “ranking” we mean appearing in the top list of results when someone searches for that keyword on Google. Remember when we said that over 50% of potential dental patients go online if they want to find a new dental service provider?

This is where it becomes important again. You want to make sure that your website is in the top Google results when people search for “dentist near me” and so on.

7. Social media marketing for dentists

Social media has become such a powerful marketing tool for all industries these days, including dentists!

This tells us that you really want to include social media in your dental marketing strategies. Some things to consider for your social media marketing plan:

• Patients expect consistent messaging and meaningful cooperation across all your marketing platforms, including social media.
• Your social media content needs to empower the reader to keep them engaged and following you.
• Facebook continues its run as the world’s leading social media network. It has over 2 billion people using it every month, so you need to make sure your practice has a well-established Facebook business page!

What marketing for lawyers?

To help you in this process, we will explain to you, in a few steps, how to successfully develop your practice.

1 – Define your marketing strategy

While there is no one-size-fits-all marketing strategy, all lawyers can learn to sell themselves and grow their firm.

First, figure out what you like and how you can reach your potential customers. For example, if you enjoy writing, legal news has a wealth of topics. Periodically post reviews, links or columns on a blog. Answer questions asked by internet users on social networks (Facebook, LinkedIn, Twitter, etc.)

The most important part of your marketing strategy is showing yourself and your knowledge. Your verb will be the vehicle of your brand image.

2 – Build your professional identity

It means making your potential customers understand who you are and how different you are from the competition, but more importantly how you can better meet their needs.

For example, if your marketing strategy involves being active in a local association, don’t hesitate to attend meetings. People will associate your participation with your professional identity. Subsequently, you will be identified as the legal adviser of this association and no longer as a simple litigant. In this way, you stand out from your peers and really start to create a professional identity.

3 – The positioning

What discourse should you deploy according to what positioning of your firm? This is, secondly, the question to be explored.

• Specific field of law, technical know-how, sector specialization, economic context … The key is to define an offer that is useful to its customers and differentiates it from its competitors
• In his positioning approach, the lawyer must take into account various factors: geographic size of the market, characteristics of his office, existing competition, competitive advantages vis-à-vis them, existing clientele, development potential, etc.
• Then you have to adapt your speech to your previously established positioning. This must leave an imprint in the memory of its interlocutors, play the differentiation card explicitly, and be available in several formats.
• This work on positioning and discourse will lead to a personal communication strategy. To achieve this, lawyers have access to many channels: press relations, publication of articles, conferences, directories, training, etc.

4 – Adapt your recruitments

After measured efforts, the firm will begin to grow and how you manage that growth is critical. Thus, it is necessary to have a team in line with your business strategy.

For example, a highly skilled employee who struggles to interact with customers won’t always be a happy choice. If your strategy involves running a Questions & Answers forum, or working on third-party sites, you should prefer someone who is enthusiastic and dedicated. Someone who is overqualified will eventually get bored.

5 – Know how to delegate

Once you are happy with your team, it is important that you employ your people in the best possible way.
Delegating some of your work is difficult for most lawyers. However, it is essential. This will give you time to develop the commercial part of your activity so that your customer portfolio is growing.
During meetings with your staff, tell them about the various adjustments to the commercial policy in order to guide them, and be open to all their comments.

6 -Best Marketing Strategies to Make Your Firm Visible to Your Target Client

• Social media marketing (and advertising)
• Video Marketing
• Natural referencing for law firms (SEO)

Social media marketing for lawyers

Think of social media as your modern bulletin board that can significantly help your brand and your practice. But before you jump in, choose your platforms wisely, as not all platforms are suitable for all activities. The exception for law firms is LinkedIn. If you are a lawyer, you must be on LinkedIn.

Here are the best types of social media posts for a law firm:

• Blog posts
• Statistics and “did you know” facts
• News from your sector
• Captivating videos under 60 seconds on educational or brand topics
• Case studies, white papers

Video Marketing

Today video is everywhere and you could hardly miss it! It can be found in different forms, on free hosting platforms, websites, social networks … 70% of buyers watch videos on their shopping journey and legal services are no exception. Business decision makers love online videos because they are the fastest and easiest way to get information.

This is not the only reason to use videos at the stage of sensitizing your target customer on issues that they may encounter: users retain 95% of a message when they watch it in a video. , compared to 10% when they read it in a text.

The best videos for law firm marketing are:

• Practical and educational videos
• Brand videos and advertising videos
• Blog Videos
• Entertaining, funny or attention-grabbing videos

SEO for law firms

SEO involves modifying the code and content of your website to achieve higher search engine rankings for specific keywords and phrases. You need it because 71% of shoppers start their searches with generic Google searches, and they do an average of 12 searches before they commit to a specific brand’s site.

This means that you (and your competition) have 12 possibilities for your website to rank high in search results and grab a buyer’s attention.

SEO is part of both generating demand and enticing the customer to contact you, depending on the keywords and phrases you are optimizing. For example, if you optimize a piece of content to “become a franchisee,” you’re more likely to grab someone’s attention early on in the buying journey.

Is your YouTube marketing producing results in Morocco? Wondering how to get more subscribers and leads on YouTube? In this article, you will find tips for developing and optimizing YouTube content that turns Moroccan viewers into subscribers and prospects, while Youtube is one of the most popular media in Morocco, according to the We are social study carried out in 2017 and linked by Finances News Hebdo, with an average of more than 33 minutes per visit, 66.4 million visitors per month and 13.7 pages viewed each time.

# 1: Create business opportunities on YouTube with topical content

One of the factors that YouTube’s algorithm takes into account when ranking videos is the total number of views of the videos. The more views your videos get on YouTube, the better your content ranks, which will help you rack up even more views.

Google clearly explains on its support site, the rules for counting Youtube view numbers. These rules are the same all over the world including Morocco.

However, your goal shouldn’t be to get just any sight. You want to get opinions from your target audience, likely people who will become customers in the future. To attract this audience and get them to watch your videos, you need to create videos that they want to watch. If your services and products are intended exclusively for the Moroccan Market, you have no interest in obtaining views outside of Morocco.

Start by creating a character who represents your ideal audience and put yourself in their shoes. Brainstorm which keywords they are most likely to search for on YouTube and start researching them yourself.

For example, suppose “healthy ramadan recipes” is a relevant topic for your audience. When you search for this term, YouTube will show you results based on a variety of factors.

However, for your research, you want to see which types of videos are getting the most views for the search term “healthy Ramadan recipes”. To filter your search results by the number of views, click Filter and then click Show Count.

Looking at the results now, you can see that the top content for your search term appears to be list type videos, where multiple ideas and recipes are shared in a single video. So, to get more views for this keyword, you can create how-to videos where you share multiple ideas and recipes in each video.

Keep in mind that videos that get a lot of shares will rank higher on YouTube. So you also want to create powerful content on other platforms.

You can check which types of YouTube videos are performing well on social media by using a tool like BuzzSumo. Copy the URLs of the top performing YouTube videos and paste them into the search box on the BuzzSumo homepage.

Below, you can see that one of the videos from the previous search received a fair amount of social media shares. This suggests that creating a video on a similar topic could potentially generate more views through free methods such as outreach.

Obviously you have to take into account the language used by your target audience, especially in Morocco, Internet users often use Darija to carry out their research. In the example above, Moroccans would use the search “شهيوات رمضان 2019”.

Optimize your videos for exposure on YouTube

Posting your video on YouTube and using broadcasting with different means, social networks, websites, Emailing … will help you increase initial views. However, to keep getting long term views, your video will need more exposure.

Remember that YouTube is not just a social network; it is also the second largest search engine in the world. To optimize your videos for YouTube search, you need to include relevant keywords in your title, description, and tags.

To search for keywords, check out YouTube’s automatic suggestions first. Simply enter a keyword related to your niche and YouTube will offer you a list of potential keywords. You can then search the suggestions to find even more keywords.

Once again, you must take into account the search language of your Moroccan customers as illustrated below.

Once you have chosen the main keyword for your video, use it in the title and include the rest of your keywords in the video description and tags.

You can also generate more views by promoting your other videos in your YouTube end screens. Endscreen is a component you add at the end of your videos, which can last anywhere from 5 to 20 seconds.

Here’s an Endscreen from a Netflix video:

YouTube allows you to add multiple elements to your final screen, including the subscription element and the link element. To generate more views, focus primarily on things like suggested videos and playlists (i.e. playlists from your videos). These elements are very well explained on the Google support site

# 2: Create calls to subscribe to your YouTube channel

Creating the right YouTube content and making a great impression is a great start. Now you want to turn those viewers into subscribers. Here are some ways to increase your subscribers’ chances of becoming subscribers:

Use the Subscribe element in final screens To entice viewers to subscribe to your channel, you can include the subscription element in your video screens.

Include a call to subscribe at the end of the videos

You can also include a call to action (ALA) at the end of your videos. So ask people to subscribe to your YouTube channel.

The social site blade which presents statistics of the performance of social networks indicates that one of the chains with the most subscribers in Morocco is the chain of Saad Lamjareed.

In his videos Saad Lamjareed, heals the final screen to keep users on his channel, and invites them to subscribe.

The trademark watermark

YouTube allows you to add the subscription element (usually your logo) to your videos. Use your logo, an image with the word Subscribe on it, like in this video from Wedigitalpro. Once the watermark appears on screen, viewers can hover over it with their cursor. This will reveal a Subscribe button that they can click to subscribe to the channel.

There is also a text below the video in the description of the Wedigitalpro company video.

# 3: Convert YouTube viewers to leads and customers

The next step is to convert all of those views and subscribers into traffic and leads. Here are some ways to do it.

Get people to sign up to your list for more content The easiest way to convert YouTube views to traffic and leads is to ask people to visit your website and sign up for your newsletter or offer .

In this video from “مجلة لماذا؟” , one of the channels with the most subscribers in Morocco, the narrator ends with an explicit invitation to subscribe to the channel.

Following the steps in this article will help you gather the initial views and subscribers your YouTube channel needs, then convert them into traffic and sales. While it may seem like a lot of work, it’s an effective way to build a lasting presence on YouTube.

What do you think? How to generate more views and subscribers on YouTube? And how do you convert customers into traffic and sales? Would you like to add steps to the above strategy? Please leave your comments below.