Include Google Maps on your contact page!

As an entrepreneur, your main goal is to attract new customers, ideally located in your area of activity. Yes, but how to do it ? With local SEO of course! It is a Google solution that allows businesses with a local reach to manage and promote their business using a variety of features. Let’s take a closer look …

Internet and search engines are real growth levers for a business. Indeed, the appearance of your company name during searches by Internet users promotes contact. For a local business, it is all the more relevant to be present in Google Maps. In this article we will present the main best practices to follow to be present, and to make the difference compared to your competitors thanks to local referencing.

Increase the visibility of your website
Promote SEO for your business on Google
Google Maps: lever to increase your turnover
Google sheet
Increase your Google reviews

When a potential customer searches for a business, they are usually ready to make a purchase or show a strong interest in making one. It is good to know that 87% of consumers do some research online before going to a store.

o The benefits of good Google Maps referencing for your business

To offer Internet users the best results, Google relies on geographic location when available. Indeed, from a smartphone or a computer, geolocation refines the ranking of search engine results. Thus, the search for a local store allows the display of local businesses on the first page.

o Increase the visibility of your business website!

Google provides businesses with the ability to register and create their Google Pages through Wedigitalpro. Each establishment, even for a group, has a sheet in which it indicates practical information, such as opening hours or useful links. A section is even dedicated to animation to communicate directly with Internet users, who can respond to the services provided by posting comments.

The simple fact of correctly completing the information relating to the establishment promotes its visibility. For a distribution network, a franchise or even a group with many points of sale, this is an immediate value.

(directories are in the first SEO results on the first page, but they are well-rated establishments that appear first in Google Maps)

Internet users therefore first see your Google page. Be sure to fill out all the information relating to your establishment: opening hours, address, a phone number, your website and some photos to further attract the eye. However, be aware that the appearance of your property on the Google Maps map may vary. This is due to the location where the Internet user searches. Google aims to provide increasingly personalized results based on the user’s geolocation.

o Promote the SEO of your business in Google

Search engine results used by more than 90% of Moroccans are composed of several simultaneous services. Advertisements, interactive maps, web pages, form the information displayed. Depending on the query typed by the user, the result changes. Geolocation or the mention of a geographical location allow the appearance of Google Maps results. When it is not easy to reach the top spots in Search Engine Optimization (SEO) due to intense competition, a business may very well be highly visible in Google Maps. Thus, being present on this service facilitates the overall visibility of an establishment which can very easily be on the first page of Google results.

o Google Maps is a real lever for increasing your turnover

The visibility of an establishment in Google, whether it is a hotel or even a hair salon, promotes contact. By correctly indicating the contact details of the company, as well as the hours, the Internet user finds all the more easily the company that could meet his needs. And as the saying goes, the first impression is often the right one! By positioning yourself in the first results of Google Maps, the Internet user has the feeling that they have been able to quickly and efficiently access all the information to get to your home.

optimiser votre référencement web avec google map

o Optimize and correctly complete your Google listing

First step and not the least, the optimization of the Google listing. As mentioned above, this work consists of providing practical information, but not only! By selecting the right industry (category), and writing the right descriptions, customers will find you that much easier. Are you a barber? For example, do not forget to specify that you take care of beards, but also hairstyles if this is the case. This will hit a larger target. Also take the time to import and update photographs. It is even possible to offer a virtual tour of your establishment directly from the online interface of Google Maps. It’s a perspective on your premises that will make the difference!

o Collect more customer reviews

There are two ways that customers are encouraged to post comments on Google. They can write a note that will be published, read by other Internet users, and to which you can respond. But they also select a rating of 1 to 5 materialized by stars. Users are now very accustomed to this operation. We could also say that it is star wars, since in order to display the most relevant results to customers, Google will naturally favor businesses with satisfactory or even very good ratings.

N.B : Les étoiles attirent l’attention, et augmentent donc le taux de clic vers votre site Web !!!

Thanks to the many opinions, you attract the attention of the Internet user!

Indeed, it is not an element to be left out! Getting good grades regularly is important. Source of reliability for Internet users, they are often decisive in their choice.
You must therefore continuously collect them because the volume of reviews also proves your credibility. Likewise, regular collection is necessary. The more recent the reviews, the better. They give your future customers recent proof of their experience. Finally, don’t forget to respond to reviews – both good and bad. In the first case, a response only increases customer satisfaction. In the second case, a return from you allows you to prove your good faith and your professionalism to future Internet users who will read these opinions.

o Local SEO: long-term marketing actions

Google favors recent content: Stand out by regularly updating your Google listing. Adding a photo is a good example of maintaining your brand image and generating interest from internet users. In the same vein, outdo your competition in content creation. Consider setting up marketing actions: developing your social networks, e-mailing, creating a blog and writing articles … Produce clear and relevant content that responds to your customers’ issues by positioning yourself on strategic keywords . Indeed, it is essential to optimize this content according to local requests.

Thanks to WedigitalPro you have the possibility to define the requests on which you wish to place yourself. A strategy that will bear fruit in the medium / long term.

We are very focused on your digital marketing goals. Our range of services helps you build an effective digital strategy, use the right digital marketing levers, improve your website performance, and analyze marketing data.
Our expertise brings you visibility on Google, qualified traffic to your website, and will allow you to achieve your business objective: increase your turnover.
We study your problem, and whatever the size of your business or your industry, we help you achieve your goals

To be more easily found
To attract the attention of your customers
To provide your customers with information such as your address, phoneand your opening hours
Pour augmenter votre visibilité

Include Google Maps on your contact page!