Moroccan Marketing! 6 Effective Ways to Stand Out on Social Media
Small or large business, whatever it is must know how to communicate with Internet users. However, the diversity of networks sometimes leads to scattered communication that does not give the expected results. These tips will help you find your way around Twitter, Instagram, Facebook or even Snapchat and may give you some ideas that will bear fruit in the short or long term.
4.95 billion.
That’s the amount of content shared on Facebook every day. On social media, we are exposed to a ton of visuals, texts and videos every day. This exposure is multiplied by the number of pages and social accounts that each user follows. Then there are the advertisements.
74% of businesses use social media in their marketing strategy because it’s effective, it costs nothing (or very little), and it’s effective at increasing awareness.
Then you find yourself, as a new business, in the midst of this crowd not knowing what to do to get noticed and cared about your brand.
Here are 6 tips to apply to effectively stand out on social networks.
1. Develop a relevant strategy
At the beginning, you must set up a strategy and know precisely what your objectives are on social networks: increase your traffic, increase your brand awareness, convert prospects … Have a strategy that will allow you to define the type of content that you need to share on social networks, how often, and to have a concrete plan of actions to take. To help you create an effective strategy, try answering these questions:
- Who do you create content for? Who is your target?
- What is the problem what is your audience meeting? How can you solve it?
- What makes your brand unique and sets you apart from the competition?
- On which social networks will you publish your content?
This strategy will help you not to post with your eyes closed and you will know exactly why you are doing it and what it can do for you.
2. Set goals and choose the right social networks:
Facebook, Twitter, Instagram … social networks are good for the job!
Why do you want to be present on social networks?
The answer to this question will not only allow you to better choose your social media, but also to adopt the right tone. Indeed, we do not communicate in the same way when we seek to make ourselves known as when we want to work on our customer relationship.
Before creating an account on all social networks, take the time to think about how you will be able to promote your products / services on the different platforms.
If you are the only one to manage your social networks, you will not be able to be everywhere and it will be imperative to make a choice. This is why you should choose only what will be most effective for you. There are two important criteria for choosing the right networks:
– Take into account where your audience is. Indeed, you should be able to determine which social networks your ideal customers like to spend time on.
– You like to be on this social network. This may not be applicable for large companies that have staff to manage their social networks. I am speaking to those who run their business on their own, and therefore take care of their social networks themselves.
3. Know your audience inside out
If you know exactly who you are talking to, it will be much easier to post content that will interest your audience and your strategy will be much more effective.
To find out what works best and what appeals to your audience the most, try out different types of content in different forms. You can then eliminate what does not seem effective with your analytics tools, and focus on what is relevant.
It is also recommended to diversify the type of content offered, in order to surprise its audience, but above all not to tire it out.
4. Focus on visuals
Parlant du partage de photos, 65% des personnes sont des apprenants visuels, alors n’oubliez pas de partager non seulement des images de ce qui se passe dans les coulisses de votre entreprise, mais aussi des photos personnelles qui expriment la substance de votre marque. Aussi, n’oubliez pas de poster des vidéos en direct informatives, infographie et graphiques de devis.
Quel que soit le canal que vous utilisez, les publications et les tweets contenant du contenu visuel génèrent beaucoup plus d’engagement.
5. Surfing Hashtags
These little words or phrases preceded by a # are no longer as trendy but they allow you to be able to move up posts thanks to the tabs
trends and algorithms particularly present on social networks Twitter and Instagram.
6. Get advice from your audience
Be proactive with your target audience and subscribers. Beyond just engaging with them on social media, make them feel valued and respected by asking for their opinion or advice on a particular topic. By asking a relevant industry-related question, you can be the talking people and creating a dialogue between your followers. It is also a great tool for getting feedback on your products or services.
Not only will you show your target audience how important they are to you, but you will also show how much you trust them. In turn, this will go a long way in earning their trust
Why be present on social networks?
- Because your customers are on social networks!
- Because your accounts allow you to build and maintain relationships with your audience!
- Because your pages on social networks allow your customers to get to know you better!
- Because it’s the best way to share your content!
- Because they are a major source of traffic for your website!
- Because they actively participate in your natural referencing!