Five tools to manage your social media well
Social media presence is necessary for every business because it helps achieve multiple goals. Especially for the promotion of your products and services. Optimizing your advertising campaigns and interacting with your customers. But managing accounts on multiple social networks for marketing purposes seems to be complicated. There are several tools that make it easy to manage your social media in one place.
Social media management tools make it possible to control all the channels to be managed, to respond quickly to posts and comments. They offer the advantage of scheduling its content in advance, boosting it and seeing the results of its performance. In short, social media management tools automate your tasks.
Some of them have both a free and a paid version. While others offer a free trial.
We will compare 6 tools to make it easier for you to manage your social networks.
1 Hootsuite
Hootsuite is an effective tool for large and small businesses, it is a platform that supports multiple social media among them:
It has considerable advantages. It allows you to access your interactions with your contacts. With this tool, you can also search conversations by geographic location and region, and you have the ability to boost your post with an integrated service.
Hootsuite has additional assets such as:
Monitoring tools: allow you to monitor your flows and the flows of your competitors on the social networks of your choice.
Scheduled publications: you can choose to schedule your publications, depending on the hours or your targets are active on social networks.
Audience analysis: Statistics of the number of views and engagement (likes, shares, comments, etc.), allow you to analyze the impact of each content published.
2 PromoRepublic
PromoRepublique is similar to Hootsuite in aspects of posts with major social media. It suggests a posting schedule for all your social networks. This tool also offers you visuals while personalizing them according to your needs. It allows you to select a country and a time zone for each social account. This is a useful aspect especially if you are an agency or community manager who manage several social accounts in several countries.
In addition to social media, it allows you to manage publications and opinions on google map files (Google my business).
3 AngoraPulse
AngoraPulse has the particularity of having a unified box. That is to say, it is able to display comments, mentions, conversations and reviews for all your social media. You can connect to your profiles and pages while inviting your collaborators or customers without sharing the passwords of your social accounts with them.
It also allows you to create a calendar to schedule your subsequent posts. One of its particularities is that it offers brand monitoring and social listening: you can configure multiple searches on words, phrases, mentions or hasstag. This tool allows you to see all the statistics relating to your social networks such as the number of clicks, interactions or even the notoriety of your brand.
3 Sproutsocial
SproutSocial is a tool that meets the needs of any type of business. It allows to:
- Manage multiple accounts (Facebook, Linkedin, Youtube, pinterest, Google My Business, Google Analytics).
- Customize access to team members according to their roles
- A watch like on hashtags or other keywords. It provides users with a tool (Landscape) to crop images if necessary.
One of SproutSocial’s strengths is being able to manage its communication campaigns from the tool’s online interface or from its mobile application. Therefore, it becomes easier for a community manager to post messages (written, images, videos) on social networks by targeting an Internet user profile or geographical area (country, city).
4 Sendible
Sendible is a brand monitoring and content sharing tool. It takes into account several social networks. It allows you as a marketing manager to more easily manage your conversations and allows companies to use a real media management tool. Your content publications (text, photo and video) enrich your communication strategy and your visibility on natural referencing.
5 Buffer
This is one of the tools that offers a free version but limited to a certain level. This free version can be satisfactory if you are a particular user as it allows you to manage 3 accounts and schedule 10 messages. Like most tools, with buffering, you are also able to group your publishing tasks in one place and be able to schedule all of your content on the tool. The tool has the particularity of offering its users the ability to write collaborative articles.
These different tools offer several advantages for professional work. However, mastering all their functionalities does not happen immediately. For example with Hootsuite and Sproutsocial, it will take you a lot of time to understand all their particularities. While Buffer is a platform that is more focused on posts than on their analyzes. If you wish to be supported in the management of your social networks, contact our experts