8 softwares to achieve satisfactory email marketing

Statistica indicates that in 2018 there were, on average, more than 281 billion emails exchanged every day. In the same study, Statistica also specifies that in 2023, there will be 347 billion emails exchanged every day.

Despite the increasing use of chat applications, and communication via social networks, email remains the main asynchronous communication medium.

It seems obvious that the marketer is using email for marketing purposes, and they call it email marketing.

Numerous studies carried out with marketing managers show that email is like a lever ensuring a better return on investment. The use of this technique allows to establish contact, and maintain communication with its customers.

Today several software programs exist for doing email marketing. They allow the automation of email communication with contacts. 

Contacts can be leads, prospects, or customers.

The regular production of newsletters intended for contacts is an example. The relaunch to finalize an invalid basket is another.

Beyond sending bulk emails, email marketing is a very broad area that includes targeting, email design, testing, sending scheduling, monitoring …

In this article wedigitalpro offers solutions for effective and profitable email marketing

1 Sendinblue

The tool provides you with hundreds of email templates. With these you can find inspiration to captivate the recipients who will receive your emailings.

Sendinblue offers you advanced features, such as marketing automation and the ability to send SMS. In practice these are services that can be very interesting.

It also allows you:

1. Complete management of contact lists
2. To make transactional emails
3. Marketing Automation
4. Send marketing SMS
5. The creation of an opt-in form
6. Intuitive editing with automatic responsive design
7. To perform high-performance routing (excellent deliverability)

 2 Constant Contact

Constant Contact is the tool with an easy to navigate and use interface. The advantage of this email marketing software is that even if you are new to the field you can easily find your way around.

It is easy to manage and allows you to grow your mailing lists. To organize and plan the distribution, you have access to a marketing calendar.

This emailing software first offers a variety of templates and images to facilitate the creation of your emailing campaigns. Then, it automatically provides you with the complete reports of your campaigns.

Constant Contact offers a 30-day trial period, but excludes some advanced features like surveys.

3 Sarbacane

Sarbacane is a pioneer of emailing in France which offers complete management of email marketing.

This software is distinguished first of all by its reliability. And it offers a set of features for a satisfying email campaign. 

In addition to an intuitive interface, Sarbacane service by offering extensive support to truly optimize the performance of your online marketing.

 Sarbacane has a great wealth of templates, with very ergonomic interfaces and very responsive customer service. However, the downside of the software mainly stems from a lack of advanced automation.

4 Mailchimp

Founded in 2001, it is considered by many to be the most famous emailing solution in the world.

By choosing this software you first have the possibility to personalize your campaigns according to your contact base. The tool is still complete because it offers you a considerable number of features for your marketing strategy. Available only in English, the free version gives you the ability to send 12,000 emails per month to 2,000 contacts. It is in the cloud and offers a mobile version.

5 Getresponse

This email marketing software offers a multitude of solutions for carrying out effective campaigns. It still offers marketing automation features, responsive email design with hundreds of ready-made templates, landing page creation, and useful statistical analysis tools. Among its advanced features we can mention:

1. Segmentation of mailing lists
2. Automated shipments
3. Email creator
4. Creation of forms
5. Landing pages
6. Preview inbox

6 Mailjet

Mailjet is a solution that offers a free version for up to 6,000 emails and several interesting features.

The tool consists of an SMTP server solution to connect to your applications and websites. It has a service for sending transactional emails such as order confirmation.

It is available in four languages, namely French, English, German and Spanish. But the advanced options are limited to two: A / B Testing and Email Templates.

7 Benchmark Email

This has the advantage of offering several customizable mailing templates that you can sort by topic and translate them into several languages (French, English, German and Spanish). Apart from customization by theme, the advanced options are limited to two. These are Email Designer and Photo Editing.

8 Digitaleo

It is email marketing software that has remarkable emailing features. Note that it has an SMS marketing service, which can be of interest to companies wishing to centralize their actions in a single tool.

Digitalo also offers HTML templates, and helps you geolocate your prospects.

In terms of direct communication, the tool allows push notifications with personalized sender, and voice communication on answering machine.