What is the landing page?

Definition

The landing page, also called the landing page, is a page that the visitor lands on after clicking on a link. This is a web page specially created for an advertising campaign.

Objectif

 This is an important concept in business marketing. Its objective is to transform unknown Internet users into contacts who may still be potential customers. The landing page must have a specific objective, to encourage visitors to make a conversion or a lead. They optimize the flow of the page to entice people to take a specific action.

The objective of marketing is therefore to increase sales, so we put in place all means to identify your target, know their motivations, their desires, their objections.

The marketer builds a suitable message, addresses the target at the right time and with the right channel, to convince them to carry out a specific engaging action.

Among the millions of people, the marketer will identify thousands who are potentially interested in what he has to sell (product, service, event …). The marketer will try to reach these thousands of targets with his message, only hundreds will receive it. Dozens will be ready to take the action the marketer wants them to take.

The place of the realization of this action, can be a store, a shopping arcade, a living room … he makes sure that when these precious targets arrive at the place, everything is ready so that they do not not get lost. He also makes sure that everything is prepared to encourage the target to take action, purchase, test, register …

In the web, the principle is exactly the same: a funnel mode to reach a few targets out of thousands, and then a tunnel mode to take them to the landing page: the place to perform the desired action.

How to make a good landing page?

A landing page does not happen by chance. To get there, there are a few rules to follow. Below, we give you some details to create a landing page that will meet your need.

Start with a powerful and coherent title

The first thing to do is think of a hard-hitting title because it’s the first place people see when they land on your landing page. Writing a compelling title will allow the internet user to immediately grab the content of your page and stay on your page longer.

Write well and communicate well  

At this level you will clearly explain to Internet users what the solution or the advantages of your offer consists of. In other words, the content of your landing page must perfectly meet the needs of prospects

 You need to know who you are talking to when creating your landing page. Since your mission is to be able to seduce, choose an appreciable attitude. That is, you have to be careful with your tone, be clear in your words and convincing in your sentences.

Provide a clear and concise form

A landing page always contains a form, this is a way to collect information. To reassure your targets require essential, non-compromising information. Make the form filling process quick and easy. That is, the landing page should be short and easy to understand, as this will allow the reader to focus on the objective.

Landing page must offer a call to action (CTA) 

To turn visitors into leads, they need to click on the call-to-action (CTA) button. Your CTA is the action you want your website visitors to take. So you need to be able to come up with expressions calling for action like: subscribe, submit, join etc.

The Call-to-action button is a link between you and your users. The space given to it gives the reader the opportunity to move on to the next step in the conversion. This is why it must be clearly visible and easily identifiable on your landing page.

Attractive design

Even if the content of your page is the most important, the design should not be neglected. So you have to make a design that is adapted to your target to be able to seduce Internet users and retain them longer. A beautiful page is not the one you like only. Ask your team and / or those around you for advice. The design should be easy to read and highlight the call to action.

Testimonials on your landing page

Testimonials will make people take you more seriously, because if someone lands on your landing page, they can’t immediately see the importance of your offer. At this level, it is advisable to use quotes from customers, tweets, etc. This will give you the opportunity to influence internet users. If they see that the people who took up the offer are talking positively about it, they will be more likely to think positively too and therefore will be more likely to fill out the form and turn into leads.

Please feel free to comment on this article with your thoughts. If you need support, contact the Wedigitalpro web agency.