Internet advertising is very effective in promoting its services or products. But of all the platforms that offer online advertising, Facebook is one of the most coveted. This social network is more widely used in the world, with over two billion users. Its particularity is to be able to more easily find the profiles which correspond to your target customer. However, you need to know 4 concepts to launch an advertising campaign on this social network.

1  Define the objective of your Facebook ad

The first thing to do before launching an advertising campaign is to choose your objective. The objectives are organized in relation to the purchasing path, namely: Discovery, Consideration and Decision.

2 Discovery for Facebook

Discovery is the first phase of the purchasing journey where the person becomes aware of their need or problem.

 In Facebook, it corresponds to the “awareness” stage. To address the people who are in this stage, Facebook offers two types of advertising that have different functions.

Brand awareness : The goal of this type of advertising is to increase awareness of your brand by reaching the people who are most likely to be interested in your services or services.

Cover: This kind of advertising aims to reach as many people as possible within the Facebook audience. You have the possibility to define the user profile to reach a maximum of target. It also lets you specify how often the audience will see your ad.

3 Consideration for Facebook

This stage in the purchasing journey corresponds to the stage where the person seeks solutions to a problem. It is also the time when a person searches for information on different products to meet the need that they realized in the discovery stage.

At this stage Facebook offers several types of advertisements depending on the objectives:

 Traffic :  This kind of advertising aims to drive the most traffic to a destination. Often this is the website, but the destination could be installing an application or initiating a Messenger conversation.

 Interactions : It’s kind of advertising that aims to engage people with your business. In the sense of Facebook, engagement is the interaction with your post or Page. Interactions include comments, shares, likes, responses to your events, and uses of offers.

App installations : The goal of this kind of advertising is to direct as many people as possible to the app store to install the app you want to distribute.

Video views : The goal of this kind of advertising is to communicate your successes or accomplishments. This involves describing and using your products and services on videos, to increase awareness of your brand or business.

Lead generation : This is one way to collect information from people interested in your offer. These prospects are, for example, e-mail addresses, telephone numbers, postal addresses, etc.

Messages : The goal of this type of advertising is to get more people to chat with your business in Messenger to complete purchases, answer their questions, or offer them assistance.

4 The buy decision for Facebook

At this point in the buying journey, the prospect is ready to choose the solution that best meets their needs and take action to buy.

Facebook associates this stage with the types of converting advertising. To address the people who are in this stage, Facebook offers three types of advertising according to their objectives:

 Conversions : The purpose of this kind of advertising is to get people to take concrete actions on the website, app or Messenger. For example the customer can add payment information or make a purchase online. You have to use the Facebook pixel or the events app to track and measure conversions.

Catalog sales : its goal is to automatically display catalog items based on your target audience.

Point of sale traffic : This strategy allows you to advertise around an audience that is close to your physical store. The goal is to increase traffic to your store in order to improve the sales of your products.

     Conclusion

To carry out an effective digital marketing campaign, you have to master both aspects:

1. Marketing for knowledge (customer knowledge, etc.)
2. Digital for know-how (use of digital tools, etc.)

It is rare to have these skills with a level of expertise in-house, in large companies, let alone in medium and small ones.

Large companies have long understood that they need to focus on their business. For activities outside their Marketing type business, they keep the strategy and they outsource the operational part to expert web agencies such as Wedigitalpro.

Small and midsize businesses cannot afford a dedicated Marketing team. They rely on expert web agencies like Wedigitalpro, also for their Marketing strategy.

Whether you are large, medium or small businesses, your Wedigitalpro web agency supports you with digital marketing strategy and digital operational marketing.

Definition

The landing page, also called the landing page, is a page that the visitor lands on after clicking on a link. This is a web page specially created for an advertising campaign.

Objectif

 This is an important concept in business marketing. Its objective is to transform unknown Internet users into contacts who may still be potential customers. The landing page must have a specific objective, to encourage visitors to make a conversion or a lead. They optimize the flow of the page to entice people to take a specific action.

The objective of marketing is therefore to increase sales, so we put in place all means to identify your target, know their motivations, their desires, their objections.

The marketer builds a suitable message, addresses the target at the right time and with the right channel, to convince them to carry out a specific engaging action.

Among the millions of people, the marketer will identify thousands who are potentially interested in what he has to sell (product, service, event …). The marketer will try to reach these thousands of targets with his message, only hundreds will receive it. Dozens will be ready to take the action the marketer wants them to take.

The place of the realization of this action, can be a store, a shopping arcade, a living room … he makes sure that when these precious targets arrive at the place, everything is ready so that they do not not get lost. He also makes sure that everything is prepared to encourage the target to take action, purchase, test, register …

In the web, the principle is exactly the same: a funnel mode to reach a few targets out of thousands, and then a tunnel mode to take them to the landing page: the place to perform the desired action.

How to make a good landing page?

A landing page does not happen by chance. To get there, there are a few rules to follow. Below, we give you some details to create a landing page that will meet your need.

Start with a powerful and coherent title

The first thing to do is think of a hard-hitting title because it’s the first place people see when they land on your landing page. Writing a compelling title will allow the internet user to immediately grab the content of your page and stay on your page longer.

Write well and communicate well  

At this level you will clearly explain to Internet users what the solution or the advantages of your offer consists of. In other words, the content of your landing page must perfectly meet the needs of prospects

 You need to know who you are talking to when creating your landing page. Since your mission is to be able to seduce, choose an appreciable attitude. That is, you have to be careful with your tone, be clear in your words and convincing in your sentences.

Provide a clear and concise form

A landing page always contains a form, this is a way to collect information. To reassure your targets require essential, non-compromising information. Make the form filling process quick and easy. That is, the landing page should be short and easy to understand, as this will allow the reader to focus on the objective.

Landing page must offer a call to action (CTA) 

To turn visitors into leads, they need to click on the call-to-action (CTA) button. Your CTA is the action you want your website visitors to take. So you need to be able to come up with expressions calling for action like: subscribe, submit, join etc.

The Call-to-action button is a link between you and your users. The space given to it gives the reader the opportunity to move on to the next step in the conversion. This is why it must be clearly visible and easily identifiable on your landing page.

Attractive design

Even if the content of your page is the most important, the design should not be neglected. So you have to make a design that is adapted to your target to be able to seduce Internet users and retain them longer. A beautiful page is not the one you like only. Ask your team and / or those around you for advice. The design should be easy to read and highlight the call to action.

Testimonials on your landing page

Testimonials will make people take you more seriously, because if someone lands on your landing page, they can’t immediately see the importance of your offer. At this level, it is advisable to use quotes from customers, tweets, etc. This will give you the opportunity to influence internet users. If they see that the people who took up the offer are talking positively about it, they will be more likely to think positively too and therefore will be more likely to fill out the form and turn into leads.

Please feel free to comment on this article with your thoughts. If you need support, contact the Wedigitalpro web agency.

Social media presence is necessary for every business because it helps achieve multiple goals. Especially for the promotion of your products and services. Optimizing your advertising campaigns and interacting with your customers. But managing accounts on multiple social networks for marketing purposes seems to be complicated. There are several tools that make it easy to manage your social media in one place.

Social media management tools make it possible to control all the channels to be managed, to respond quickly to posts and comments. They offer the advantage of scheduling its content in advance, boosting it and seeing the results of its performance. In short, social media management tools automate your tasks.

Some of them have both a free and a paid version. While others offer a free trial.

We will compare 6 tools to make it easier for you to manage your social networks.  

1 Hootsuite

• 

Hootsuite is an effective tool for large and small businesses, it is a platform that supports multiple social media among them:

1. Facebook
2. Linkedin
3. Twitter 
4. Pinterest 

It has considerable advantages. It allows you to access your interactions with your contacts. With this tool, you can also search conversations by geographic location and region, and you have the ability to boost your post with an integrated service.

 Hootsuite has additional assets such as:    

 Monitoring tools: allow you to monitor your flows and the flows of your competitors on the social networks of your choice.

Scheduled publications: you can choose to schedule your publications, depending on the hours or your targets are active on social networks.

Audience analysis: Statistics of the number of views and engagement (likes, shares, comments, etc.), allow you to analyze the impact of each content published.  

2 PromoRepublic

PromoRepublique is similar to Hootsuite in aspects of posts with major social media. It suggests a posting schedule for all your social networks. This tool also offers you visuals while personalizing them according to your needs. It allows you to select a country and a time zone for each social account. This is a useful aspect especially if you are an agency or community manager who manage several social accounts in several countries.

In addition to social media, it allows you to manage publications and opinions on google map files (Google my business).

3 AngoraPulse

AngoraPulse has the particularity of having a unified box. That is to say, it is able to display comments, mentions, conversations and reviews for all your social media. You can connect to your profiles and pages while inviting your collaborators or customers without sharing the passwords of your social accounts with them.

It also allows you to create a calendar to schedule your subsequent posts. One of its particularities is that it offers brand monitoring and social listening: you can configure multiple searches on words, phrases, mentions or hasstag. This tool allows you to see all the statistics relating to your social networks such as the number of clicks, interactions or even the notoriety of your brand.

  3 Sproutsocial

SproutSocial is a tool that meets the needs of any type of business. It allows to:

• Manage multiple accounts (Facebook, Linkedin, Youtube, pinterest, Google My Business, Google Analytics).

• Customize access to team members according to their roles

• A watch like on hashtags or other keywords. It provides users with a tool (Landscape) to crop images if necessary.

One of SproutSocial’s strengths is being able to manage its communication campaigns from the tool’s online interface or from its mobile application. Therefore, it becomes easier for a community manager to post messages (written, images, videos) on social networks by targeting an Internet user profile or geographical area (country, city).

4 Sendible

Sendible is a brand monitoring and content sharing tool. It takes into account several social networks. It allows you as a marketing manager to more easily manage your conversations and allows companies to use a real media management tool. Your content publications (text, photo and video) enrich your communication strategy and your visibility on natural referencing.

5 Buffer

This is one of the tools that offers a free version but limited to a certain level. This free version can be satisfactory if you are a particular user as it allows you to manage 3 accounts and schedule 10 messages. Like most tools, with buffering, you are also able to group your publishing tasks in one place and be able to schedule all of your content on the tool. The tool has the particularity of offering its users the ability to write collaborative articles.

These different tools offer several advantages for professional work. However, mastering all their functionalities does not happen immediately. For example with Hootsuite and Sproutsocial, it will take you a lot of time to understand all their particularities. While Buffer is a platform that is more focused on posts than on their analyzes. If you wish to be supported in the management of your social networks, contact our experts

Statistica indicates that in 2018 there were, on average, more than 281 billion emails exchanged every day. In the same study, Statistica also specifies that in 2023, there will be 347 billion emails exchanged every day.

Despite the increasing use of chat applications, and communication via social networks, email remains the main asynchronous communication medium.

It seems obvious that the marketer is using email for marketing purposes, and they call it email marketing.

Numerous studies carried out with marketing managers show that email is like a lever ensuring a better return on investment. The use of this technique allows to establish contact, and maintain communication with its customers.

Today several software programs exist for doing email marketing. They allow the automation of email communication with contacts. 

Contacts can be leads, prospects, or customers.

The regular production of newsletters intended for contacts is an example. The relaunch to finalize an invalid basket is another.

Beyond sending bulk emails, email marketing is a very broad area that includes targeting, email design, testing, sending scheduling, monitoring …

In this article wedigitalpro offers solutions for effective and profitable email marketing

1 Sendinblue

The tool provides you with hundreds of email templates. With these you can find inspiration to captivate the recipients who will receive your emailings.

Sendinblue offers you advanced features, such as marketing automation and the ability to send SMS. In practice these are services that can be very interesting.

It also allows you:

1. Complete management of contact lists
2. To make transactional emails
3. Marketing Automation
4. Send marketing SMS
5. The creation of an opt-in form
6. Intuitive editing with automatic responsive design
7. To perform high-performance routing (excellent deliverability)

 2 Constant Contact

Constant Contact is the tool with an easy to navigate and use interface. The advantage of this email marketing software is that even if you are new to the field you can easily find your way around.

It is easy to manage and allows you to grow your mailing lists. To organize and plan the distribution, you have access to a marketing calendar.

This emailing software first offers a variety of templates and images to facilitate the creation of your emailing campaigns. Then, it automatically provides you with the complete reports of your campaigns.

Constant Contact offers a 30-day trial period, but excludes some advanced features like surveys.

3 Sarbacane

Sarbacane is a pioneer of emailing in France which offers complete management of email marketing.

This software is distinguished first of all by its reliability. And it offers a set of features for a satisfying email campaign. 

In addition to an intuitive interface, Sarbacane service by offering extensive support to truly optimize the performance of your online marketing.

 Sarbacane has a great wealth of templates, with very ergonomic interfaces and very responsive customer service. However, the downside of the software mainly stems from a lack of advanced automation.

4 Mailchimp

Founded in 2001, it is considered by many to be the most famous emailing solution in the world.

By choosing this software you first have the possibility to personalize your campaigns according to your contact base. The tool is still complete because it offers you a considerable number of features for your marketing strategy. Available only in English, the free version gives you the ability to send 12,000 emails per month to 2,000 contacts. It is in the cloud and offers a mobile version.

5 Getresponse

This email marketing software offers a multitude of solutions for carrying out effective campaigns. It still offers marketing automation features, responsive email design with hundreds of ready-made templates, landing page creation, and useful statistical analysis tools. Among its advanced features we can mention:

1. Segmentation of mailing lists
2. Automated shipments
3. Email creator
4. Creation of forms
5. Landing pages
6. Preview inbox

6 Mailjet

Mailjet is a solution that offers a free version for up to 6,000 emails and several interesting features.

The tool consists of an SMTP server solution to connect to your applications and websites. It has a service for sending transactional emails such as order confirmation.

It is available in four languages, namely French, English, German and Spanish. But the advanced options are limited to two: A / B Testing and Email Templates.

7 Benchmark Email

This has the advantage of offering several customizable mailing templates that you can sort by topic and translate them into several languages (French, English, German and Spanish). Apart from customization by theme, the advanced options are limited to two. These are Email Designer and Photo Editing.

8 Digitaleo

It is email marketing software that has remarkable emailing features. Note that it has an SMS marketing service, which can be of interest to companies wishing to centralize their actions in a single tool.

Digitalo also offers HTML templates, and helps you geolocate your prospects.

In terms of direct communication, the tool allows push notifications with personalized sender, and voice communication on answering machine.

Google is not content to be the search engine that monopolizes all internet research in Morocco. It also monopolizes the market for internet browsers.

This young navigator who did not exist before 2008, now crushes all his competitors in Morocco.

In June 2012, Google Chrome became the most used browser in the world, with around a third of users. Considered to be easy and fast, it is winning over more and more users.

This wedigitalpro article analyzes the market share of internet browsers in Morocco, as well as the evolution of the share of Google’s internet browser compared to that of its competitors.

Market shares of browsers in Morocco

In Morocco at the end of 2019, nearly 70% of the Moroccan population had access to the Internet, according to the news site medias24.com. As in many places in the world, in the kingdom, Internet users prefer the Google Chrome browser.

According to figures from statcounter, a site specializing in statistical measurements, Chrome is the most popular web browser in Morocco, as it occupies a considerable place compared to its competitors, at 76.44%. Compare to the same period of 2019 Google Chrome was still ahead with 61.92%, or 15 points improvement.

• 

Comparison of mariners in Morocco between January and July 2020

In January 2020, Google Chrome held 61.68% of the web browser market share in Morocco. It is followed respectively by the Apple Safari browser at 18.89% and Firefox 6.33%. Although it has lost a few points compared to the data for January 2019 (68.26), since the start of the year, the curve has only climbed in favor of the browser developed by Google. Between January of this year until July 24, 2020 Chrome wins a figure of 67.17%. It is followed by safari which encompasses 14.4% of the market share.

Browser version no longer used in Morocco between January and July 2020

By comparing the different versions of the browsers used in Morocco, it appears that the versions of Chrome for Android and Safari Iphone take the lion’s share. But between the two, Chrome Android version is much ahead. Between the month of January 2020 until the month of July the latter collected 33.25% against 10.67% for iPhone safari. Four other versions of Google Chrome come to strengthen the position of the family. These are Chrome 80.0, Chrome 83.0, Chrome 79.0, and Chrome 81.10.

Why know the majority web browser in Morocco

When creating a web application or a website, test the display in different web browsers.

If your users or customers are in Morocco, put your efforts to ensure compatibility on the majority browser.

Wedigitalpro, when building the testing strategy for web applications and websites, takes statistics into account. For example, the use of tools according to the location of users.

For your web or mobile projects, contact Wedigitalpro. Wedigitalpro supports you in setting up a web implementation strategy, adapted to the uses of your users.

Definition and importance

Your brand is an opportunity to tell a nice story to your customer. This is how one of the leaders in Dropshipping tools begins his article before giving the statistics on the importance of the brand.

86 % .	of consumers say authenticity is a key factor in choosing the brands they love and support (Stackla, 2019)
81%	of consumers say they need to trust a brand before buying their products (Edelman, 2019)
80 % .	This is the rate of increase in brand identification, through the provision of a graphic identity (Reboot, 2018)
50 millisecondes (0.05 seconds)	this is the time it takes for a person to form an opinion on your website
33 %	growth in turnover brought about directly by the consistency of the brand’s presentation (Lucidpress, 2019).
66 %	Some consumers believe that transparency is one of the brand’s most appealing qualities (Accenture Strategy, 2018).
64 %	of consumers say they could buy or boycott a brand’s products, solely for its position on social or political issues (Edelman, 2019).
73 %	Consumers cite customer experience as an important factor in the purchasing decision (PWC, 2018)
77 %	Consumers buy products from brands that share the same values as them (HavasGroup, 2019).
79 %	Consumers report that content generated by other users has a very strong impact on their purchasing decisions (Stackla, 2019)

The brand or identity is essential to differentiate yourself in a competitive world 

In a competitive environment, it would be difficult for a business to adapt without branding marketing. 

Branding is the marketing action that aims to improve the position of a brand in the mind of the consumer.  

Brand marketing aims to position a brand favorably in the mind of the consumer, and more specifically of its target consumers.

to be successful, branding combines the most suitable advertising devices. to maintain brand value for a long time, while remaining relevant to consumers.

If branding should be as timeless as possible, it is in part to ensure the sustainability of the brand.

All branding activities are geared towards empowering a brand to establish itself in the minds of consumers and prospects. That is to say, it allows a brand to be remembered, recognized and to unite a target community around it, through appropriate communication.

Brand marketing encompasses all the aspects that go into the image and branding content of a business. This is for example its style of expression, the description of the quality of its products, its values. In other words, it is the visual identity. It therefore allows to present a strong and unique company.

It can be noted that the identity of this brand will give rise to a “brand” image in the representations of the products and services offered. Branding therefore brings together two main components:

1.  brand identity
2. and branding.

The components of brand marketing

A company that seeks to create a brand image must begin by defining the targeted objectives, setting up a business strategy and, above all, determining the components of this strategy and ensuring their consistency.

So to develop the branding of a company, there are several components.

The name and visual identity

The name and visual identity you give to your business and products are key factors in organizing your branding image. Visual identity represents all the elements that will serve and distinguish your brand visually. This includes in particular:

• The typography
• The logo
• The colors
• Your Website
• Promotional items
• Your letterheads, business cards, envelopes, etc.

The product or service

The prices of products, the form of services are a fundamental component of brand marketing. Proof of this is that many companies are born out of an idea for a product or service. This first idea often shapes the image consumers will retain of the business.

Slogan

Another component of branding is the voice. It’s about the slogan, language and tone the company uses to speak to its target market. Remember that branding marketing must help your audience to remember not only your logo, but also your slogan, this is a sign that you have succeeded in building a strong brand. To succeed, it is advisable to take inspiration from the slogans that exist and that you deem relevant.

The experience

The branding of your business is also built on the basis of your business experience. In this case we can note its strengths and weaknesses, its know-how, the vision and values of its leaders. This component of branding also includes the online or in-store shopping experience, after-sales service, and company employees.

The result of brand marketing

The result of brand marketing is at two levels: for the company and for the consumer.

The company

On the business side, brand marketing brings tremendous added value. First, it instills a sense of belonging created by notoriety and corporate culture. Then, it helps to increase the profit margin and justify higher prices, for example. And finally, it gives weight to the company when negotiating with distributors and other partners.

The consumer

Brand marketing also creates value for the consumer for the following reasons:

 Above all, it helps to build customer loyalty by creating a bond of trust.

Branding also makes it easy to identify the company’s products by name, logo, packaging and message.

It then values the consumer who identifies with the brand. It can finally ensure the consistency of the brand’s products over time, ensuring a familiar, continuous and lasting presence.

 Wedigitalpro experts support clients in defining the Marketing strategy, in particular enhancing the Marketing brand.

Contact them for tailor-made support.

Dans un monde digital, les moyens de communication se multiplient et les canaux favoris ne cessent de changer. Mais depuis le début d’internet l’email marketing est l’un des canaux de communication les plus important. Il permet de conserver le lien avec ses contacts.

It seems important to us to remember What is Email Marketing?

According to definitions-marketing.com, Email marketing is the domain that groups together all the uses of email for marketing purposes: Prospecting and loyalty. 

All businesses that want to grow their bottom line, and they all want it, need an inbound strategy.

Email Marketing is the foundation of the inbound strategy. In fact, to have an effective inbound strategy, you need an Email marketing strategy that achieves the marketing objectives of the company, with a return on investment.

Email Marketing allows you to connect with your audience, talk about your brand and grow your business by increasing sales.

How to manage contacts for Email Marketing?

When your contact base begins to grow, its structuring becomes essential. The most important element of email marketing, aside from the content of the email itself, is contact.

Knowing who to target, what to tell them, how to tell them, and when to tell them is essential for effective Email Marketing campaigns.

To answer all your questions, you need to have a well-managed, identified contact base.

That is to say, the way your contacts are organized necessarily has an impact on the performance of your emailing campaigns.

The contacts are known and grouped by segment. Each segment groups the contacts with the same characteristics. The contents and time of sending the email depend on the contact segment.

Segmentation allows you to contextualize and personalize the email. An effective email is a personalized email.

The quality of the personalization depends on the quality of the management of the contact base, and on the quality of the segmentation.

Email Marketing is not just prospecting?

Many people associate Email Marketing with prospecting. It’s fair, but not exclusively.

Email Marketing and also all email communications, which the company:

With a Prospect. for example :

1. Appointment email for a presentation
2. Reminder for an unfinished basket
3. Notification of the validation of an order

With a Client. for example :

1. Send invoice
2. Reminder for an unpaid invoice
3. Satisfaction questionnaire 

It is important that all of these communications are handled in a consistent manner. THE Email Marketing strategy is the guarantee of this consistency

Email Marketing must have a specific objective

Emails to customers are often overpowered because the context, objective and triggering event are clear.

For example :

1. An invoice must be sent as soon as the order is confirmed, or as part of a recurring service at a specific frequency, its content is known and personalized.
2. A satisfaction questionnaire is sent after the completion of a service, or at a specific frequency for customers who have recurring services

However, a customer may receive an email whose objective is inconsistent with its context. 

For example :

1.  An email offering him to buy an offer he already has, or that he has just canceled.
2. An email with a satisfaction questionnaire, when he has just received a collection email, which warns him that his service will be suspended for default of payment.

Defining a clear goal on dispatch helps ensure consistency by including relevant targets and excluding those that are not. With criteria based on the information contained in the contact database.

The content of Email Marketing

As mentioned before, the content of the email must be personalized, that is to say according to the context of the targeted contact. And also depending on the goal. So you have to set goals and try to prioritize. It is advisable to set up an editorial calendar to allow a broad view of all messages. This will make it possible to offer varied and attractive content

The presentation is not to be taken at random, it must respect a specific architecture to lead the recipient to click and perform an action consistent with the objective.

To maximize the effectiveness of email marketing, the content must be polished. And it is also necessary to take care of its form and its presentation. The content must also be optimized to engage the contact and lead them to take action to achieve the goal of Email Marketing.

The content should be engaging and consistent, and the work of the graphic designer is essential to achieving compliant content.

Deliverability in Email Marketing

One of the most important concepts in Email Marketing, and one that remains neglected, is deliverability.

Deliverability is the rate of email opened compared to emails sent. A sent email may encounter several obstacles to opening:

1. Email address does not exist
2. Email that falls into spam (junk mail)
3. Subject and overview of content that does not prompt the recipient to open

To increase the performance of your Email Marketing, your recipient must first read the content of your email. Consequently, deliverability must be improved all the obstacles (above) to the opening of your mail by the recipient.

So the primary goal for you is to improve deliverability.

Monitoring and improving Email Marketing

Like any production activity, a continuous quality system must be put in place.

A system that allows:

1. Test before launching an email marketing campaign
2. Analyze the results:
   1. deliverability
   2. Action rate
   3. Unsubscribe rate
3. Implement improvement actions

This quality loop must always be activated, to improve Email Marketing quality and consequently improve commercial performance.

In your Marketing strategy, it is essential to integrate your email Marketing strategy. And you continually ensure its quality and performance.

Wedigitalpro offers to support you. Contact us to study your needs.

All online business is built on 2 pillars which are traffic and conversion.

If your website is not visited, there is a problem to be solved. On the other hand, if your website has a lot of visitors without converting, the problem is still not completely resolved. 

It is necessary to have traffic, but it is not enough. this is not an end in itself. Traffic is a means to achieve the ultimate goal, which is the conversion of a contact. 

Landing page is one of the ways that allows you to reach the conversion goal. 

The landing is by definition the first page that the visitor sees on your site. This is not the home page, but the one the visitor arrives at when they click on a sponsored link. Its goal is to convert this visitor, who has shown his interest by clicking on the sponsored link, quickly into a customer.

Like in the real world, let’s say you have a clothing store, you are running an ad campaign for jeans with a great promotion.

The next day you have hundreds of customers who came to pick up the jeans. the one concerned by the enticing promotion. Unfortunately you did not have time to put the affected jeans on the shelves in a prominent place.

Potential customers walked away frustrated, you lost your advertising investment, projected jeans sales, and new potential customers.

This is exactly the scenario that reading this article seeks to spare you.

Landing page is the machine to convert visitors into leads

Efficiency to convert to customer

The landing page is the essential link to convert the unknown visitor into an identified prospect. 

Identification is the basis for offering a personalized customer journey, which will allow them to gradually accompany them until the act of purchase.

The landing page will be present at each stage of the customer journey:

1. from unknown visitor to identified prospect
2. from identified prospect to opportunity
3. command to opportunity

The landing page contains content of concentrated value, to encourage the visitor to engage with your business.

The landing page therefore allows you to attract visitors to your website, convert them into prospects and turn these prospects into customers. Note, however, if you can turn these prospects into customers, it would be better to find a way to retain them because your goal is to have more traffic and have customers.

The conversion rate is the performance indicator of your landing page

You’ve done a tremendous job of driving traffic to your site, doing things like:

1. SEO optimization on search engines
2. online advertising adwords, youtube
3. Advertising on social networks: facebook, linkedin …

Now you have to convert a maximum of this stream. To get there you absolutely have to make a call to action, this is the CTA. This is to invite visitors to action such as:

1. Subscribe to a newsletter
2. Participate in a webinar
3. Download a document
4. Register for free
5. Find
6. Join

If your traffic is 100 visitors, and 3 have taken the proposed action, then the conversion rate is 3 converts / 100 visitors = 3%.

The performance of your landing page is measured by its conversion rate. Its sole purpose is to increase this conversion rate.

How to make your landing page effective?

Making your landing page effective is simply increasing its conversion rate. So you need to know some interesting tips to achieve this goal. Below are some tips to detail in our next articles:

1. The title should be short, catchy and consistent with the visitor’s objective. In fact, it is the central element, just like a blog post or a newspaper article. A good headline will grab your prospects’ attention and show them what is important to them.
2. Your landing page should have simple words, and clear, succinct sentences. The description, i.e. the content, must explain the contribution of your offer or your service.
3. Nice and consistent graphics and visuals. At this level, the design must be worked on to focus the attention of visitors on your value proposition.
4. Elements of assurance: a few customer testimonials is really solicable. This is a way to gain the trust of new visitors; You can also use the results of your subsequent satisfaction surveys or your customer statistics by announcing how many are using your solution. But these numbers must be significant (but for that, of course, you will need numbers that are already significant).
5. The “Call to Action” button to convert should be visible all the time, your goal is for the visitor to activate it. In other words The CTA must be large enough and stand out from the content of the page.

In summary, getting traffic to your site is important, but converting it is even more important.

Wedigitalpro experts support companies in their Digital Marketing strategy.

Contact Wedigitalpro to allow your business to benefit from its expertise in Digital Marketing.

In this article we will explain how to move a website from one server to another.

This displacement can be compared to a transplant of an organ in the body. This is why you must first make sure it is compatible, and then transplant it, making sure that the connection with the other organs is made.

Why migrate your website from one server to another?

Several reasons can lead us to migrate a wordpress website from one server to another, below are some examples:

1.  Migration before going into production: between the different development, qualification, pre-production and production servers
2. Migration from one production server to another for several reasons:
   1. First, dissatisfaction with the quality of service
   2. Then, dissatisfaction with the accommodation price
   3. And finally the dissatisfaction related to the support and the commercial relationship of the host …
3. Migration in the event of a disaster from a backup to a new server.

Backup and transfer of website files

The wordpress website is made up of 2 main parts:

1. Flat files
2. A database

Migration of the content of a wordpress website consists in making a backup, or an export of these two parts of the existing server, to transfer them to the target server.

1. Perform a backup by transferring all files from the WordPress website, using an FTP file transfer tool
2. Export WordPress database via phpMyAdmin
3. Create a new database in the new target server
4. modify the wp-config.php file to reflect the new database and user access information
5. Import the database export, performed in step 2.
6. With the FTP tool, upload the backup of the WordPress files made in step 1 to the new server.

The complete content of your WordPress site, files and database, is now in the new web server. Except that your domain name still points to the old server. The last step then is to point the domain name to the new web hosting server.

Transfer the WordPress database via phpMyAdmin

With phpMyAdmin, first select the site database to transfer.

1. Click on “Export”,
2. Choose “Quick”
3. Select SQL as the format.
4. Save the file to your hard drive.

Now the contents of the database are saved to the hard drive. you must then create a target database, and import the content into the new database.

It is necessary to create a database in the new host’s server. Keep the name of this database, that of the host, as well as the user name and password of the database.

To import the content into the new database, go to phpMyAdmin in the administration domain. In the import section, select the database on your hard drive and start the download.

Edit the wp-config.php file

1. Edit the wp-config.php file

You must modify the configuration data, to indicate the new database, with the name of the user and the password to access it.

To do this, first modify the wp-config.php file with a classic text editor. Then the file is in the directory at the root of the backup of your site.

1.  « DB_NAME »: The name of the new database
2.  « DB_USER »: The name of the user to access the database
3.  « DB_PASSWORD »:The password to access the database
4. « DB_HOST »: The name of your database server

This information is available on the personal space of your hosting server.

Switch the DNS registration setting to the new web server

Once your files are transferred to the target web server, you must first change the DNS of the domain name to point to the target website.

The DNS configuration of the domain is then carried out in the customer area of the domain name provider (domain registrar). the providers of .ma domains are listed on the the ANRT, the national agency for the regulation of Telecom.

Once the settings have been made, you may have to wait up to 24 hours for the domain to propagate.

For the migration of a wordpress website from one server to another, the Wedigitalpro web agency has the experts and the tools to design, create, put into production and supervise the websites of very demanding clients.

Wedigitalpro offers to support you. Contact us to study your needs.