Know the digital identity of a company?
What is the digital identity of a company?
Digital identity is the traces that a company voluntarily or unintentionally leaves on the Internet. Several elements go into the construction of a digital identity.
To understand the digital identity of a company, below are some elements:
What are the traces left voluntarily by the company?
These traces are the information published by the Marketing or communication department on the website, publications or communications on social networks (linkedin, Facebook, youtube, etc.), location on Google maps, professional directories (Kerix, telecontact …) Etc. It can also be press releases linked by the various media (newspapers, radio, TV, etc.) on their internet media.
Why manage the corporate image?
Today, digital identity has become essential for all types of business. The good management of a digital identity makes it possible to distinguish oneself from competing companies and thus attract new customers and increase turnover.
It is therefore compulsory for any company to create and take care of its digital image. However, it should be understood that the digital identity of a company is of three types, namely the desired image, the visual image and the perceived image.
The desired digital image
This facet is the one we want to convey to customers or prospects. This image matches the brand’s image. Presenting this aspect amounts to drawing up an inventory of its sector of activity and defining its expertise, and what differentiates it from its competitors.
The visual image
This operation corresponds to the visual identity, it is about the website, advertising and the social network that the company sets up.
L’image perçue
It is about the image of the company as seen from the outside by internet users and consumers. It is the result of the first two elements because the perception of the company depends on the objectives and actions implemented previously.
How to properly manage the digital identity of the company?
To better manage a company’s identity, it is necessary to analyze its reputation on the web. We call it e-reputation.
L’e-reputation will make it possible to carry out a strategic watch on all the activities of the company. This will make it possible, for example, to see all the traces of the company on search engines.
Good digital identity management also involves updating information and regularly creating content while interacting with customers. These actions will make it possible to create and maintain a privileged link with Internet users.
