How to animate its pages on social networks?

We have seen in previous articles how to stand out on social networks and how to build a Social Media strategy. The latter is intended in particular to define how to exist in time. We will now focus on how to exist in real time. The actions defined by the Social Media strategy implemented made it possible to build a community. Now it’s time to animate it.
Social networks are a medium that can be integrated into a multi-channel communication strategy. B2B or B2C customers are present on the web: individuals have one or more social profiles, companies have professional pages. The web therefore makes it possible to reach these targets effectively.

An increase in your visibility

To be able to live and attract new customers, your brand must be visible on social networks. Also, your involvement will allow you to make yourself known and increase your presence in the vast space offered by the Internet. A very powerful tool, therefore, if we manage to animate its pages with tact and thought.

Improving your brand image

Social networks allow more dynamic and direct communication than traditional media. They thus leave companies the possibility of valuing themselves more simply by showing their difference and putting forward a more connected image. An essential point in the era of new technologies and globalization.

A participatory place

Today, Internet users no longer want to be passive and they readily appreciate being consulted, participating or giving their opinion. Animating your pages on social networks will allow you to make them interact and, thus involved, they will not hesitate to advertise you.
Doing community management, or animating its pages on social networks, is ultimately essential for every company that wants to make a difference on the net. Looking for inspiration or know-how, the best solution may be to call on a web professional.

Animate your social networks and engage your community!

1. Write highly targeted, very interesting content:
This trick is a little easy, but it is so little used on some accounts that we had to remember it; As in any web marketing strategy, start by imagining your avatars / your targets and their desires.

2. Take care of your titles and hooks:

Small test, which of these titles makes you most want to read the article whose link we posted on Facebook / LinkedIn?

How to stand out on social media
How to be visible on social networks
Social networks: how to protect yourself and stand out
Moroccan Marketing! 6 effective ways to stand out on social media

Statistics show that the most effective titles are those that contain a number (rather 3, 5 and 6 by the way). If the viewer doesn’t hook on the title, they’ll skip your post (unless the image catches their attention, ..).

3. Images, images, more images:

To get the attention of the social user in their newsfeeds flooded with posts, think outside the box. Think of old advertisements to talk about an innovative product, think of animated and funny GIFs related to the subject, think of images from films out of sync with the subject, in short, get noticed. A good headline and a good image are the best chance for a successful publication!

4. Engage in the conversation:

Ask questions ! Create polls! Give your opinion on the news; Once the conversation has started, you can then spot your ambassadors: these Internet users who follow you, like, comment on and often share your publications. The day you need to give maximum impact to one of your content, you can directly ask them to share or retweet massively.

Knowing how to manage and promote its activity on its platforms has become essential for organizations. To name just a few of the interests: