6 tips for writing a good introduction to a web article?
Did you know that the introduction is the most important part of the article. 80% of web readers do not go beyond reading the introduction. The other 20 percent read on because the introduction is catchy.
To achieve the goal of any author (blogger), ie reading his production by as many people as possible, it is essential to write a good catchy introduction.
In this article we will explain to you how to write a good introduction for a web article?
Engage the reader of a web article
The first thing the reader encounters in the web article, after its title, is its introduction.
The author should take advantage of this introduction, to capture the reader’s interest. He must, in the rest of the title, retain it by reassuring him about the content that will come.
The author of the web article must find a way to appeal to the Internet user, with a catchphrase, which arouses his curiosity, and which continues to reveal the content to come.
The catchphrase opens the introduction, its aim is to deftly lead the subject.
Define essential terms
The content of the web article is to bring new knowledge to the readers.
New knowledge is synonymous with new terms. In order not to lose the readers, throughout the article it is essential to give the definitions of the new terms.
The introduction is the right place to define new terms that will be used later.
This step is not obligatory if the essential terms are simple and clear. However a little reminder is welcome.
In this article, which explains how to write a good introduction for a web article ?, the essential terms are simple, there was no need to devote a part to the definition of new words.
Questions to ask
The introduction as the name suggests introduces section. it introduces the content, but also the tone and style.
To properly introduce the article, you have to customize the introduction according to the specific context.
To properly define the particular context of the article, it is imperative to ask the questions below:
- Who is the article for? (student, employee, employer, mother, child, etc.)
- What is the purpose of the article? (make people laugh, advise, inform …)
- How much time will be spent reading the article?
These elements will allow you to speak properly to your target reader. Properly, means use of words, tone, style, level of detail and complexity that will enable to hook the reader and hold it until the end of the article.
For example: This article is for those who want to create popular content on the web, he advise target without taking an academic tone, and without going into details of experts.
Inverted pyramid
The inverted pyramid, as the name suggests, is a writing process that involves giving the most important information at the start and details as you go through the article.
the most important information will be given at the beginning, but in a macro way, without going into detail.
from reading this essential information, the reader will be curious to see the detail.
Information will follow in the article in more and more detail.
In this article the essential information is the 6 tips for how to write a good introduction for a web article? , the details of the advice then come in a pyramid fashion.
“La problématique”
“La problématique” according to wikipedia is “the presentation of a problem in different aspects”.
It is essential that it be precise, simple and consistent. It’s in the form of a question. This is the last sentence of the introduction.
Often this is the question the Internet user asks himself, and it is the request he asks the search engine.
Raising the issue at the end of the introduction reassures the reading. at that time it is convinced he has found the right article that will answer the question he asked the search engine.
This good news encouraged to continue reading to find the answer to this question.
In this article the problem is how to write a good introduction for a web article?
Think about SEO
SEO is that your content is seen by the search engine, by associating it with certain keywords.
Once a user enters a query with keywords related to your content, the search engine offers your content in these results.
SEO is all about producing content so that it appears in the first results. Produce in a way that the search engine considers, that your content is more relevant than content that is associated with the same keywords.
In your writing the introduction, you should consider search engine optimization, using keywords in a relevant way.
In its web content management service, Wedigitalpro helps its clients to better produce their content.
Take advantage of Wedigitalpro’s expertise and contact us.
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