How to turn YouTube viewers into subscribers and prospects

Is your YouTube marketing producing results in Morocco? Wondering how to get more subscribers and leads on YouTube? In this article, you will find tips for developing and optimizing YouTube content that turns Moroccan viewers into subscribers and prospects, while Youtube is one of the most popular media in Morocco, according to the We are social study carried out in 2017 and linked by Finances News Hebdo, with an average of more than 33 minutes per visit, 66.4 million visitors per month and 13.7 pages viewed each time.

# 1: Create business opportunities on YouTube with topical content

One of the factors that YouTube’s algorithm takes into account when ranking videos is the total number of views of the videos. The more views your videos get on YouTube, the better your content ranks, which will help you rack up even more views.

Google clearly explains on its support site, the rules for counting Youtube view numbers. These rules are the same all over the world including Morocco.

However, your goal shouldn’t be to get just any sight. You want to get opinions from your target audience, likely people who will become customers in the future. To attract this audience and get them to watch your videos, you need to create videos that they want to watch. If your services and products are intended exclusively for the Moroccan Market, you have no interest in obtaining views outside of Morocco.

Start by creating a character who represents your ideal audience and put yourself in their shoes. Brainstorm which keywords they are most likely to search for on YouTube and start researching them yourself.

For example, suppose “healthy ramadan recipes” is a relevant topic for your audience. When you search for this term, YouTube will show you results based on a variety of factors.

However, for your research, you want to see which types of videos are getting the most views for the search term « healthy Ramadan recipes ». To filter your search results by the number of views, click Filter and then click Show Count.

Looking at the results now, you can see that the top content for your search term appears to be list type videos, where multiple ideas and recipes are shared in a single video. So, to get more views for this keyword, you can create how-to videos where you share multiple ideas and recipes in each video.

Keep in mind that videos that get a lot of shares will rank higher on YouTube. So you also want to create powerful content on other platforms.

You can check which types of YouTube videos are performing well on social media by using a tool like BuzzSumo. Copy the URLs of the top performing YouTube videos and paste them into the search box on the BuzzSumo homepage.

Below, you can see that one of the videos from the previous search received a fair amount of social media shares. This suggests that creating a video on a similar topic could potentially generate more views through free methods such as outreach.

Obviously you have to take into account the language used by your target audience, especially in Morocco, Internet users often use Darija to carry out their research. In the example above, Moroccans would use the search « شهيوات رمضان 2019 ».

Optimize your videos for exposure on YouTube

Posting your video on YouTube and using broadcasting with different means, social networks, websites, Emailing … will help you increase initial views. However, to keep getting long term views, your video will need more exposure.

Remember that YouTube is not just a social network; it is also the second largest search engine in the world. To optimize your videos for YouTube search, you need to include relevant keywords in your title, description, and tags.

To search for keywords, check out YouTube’s automatic suggestions first. Simply enter a keyword related to your niche and YouTube will offer you a list of potential keywords. You can then search the suggestions to find even more keywords.

Once again, you must take into account the search language of your Moroccan customers as illustrated below.

Once you have chosen the main keyword for your video, use it in the title and include the rest of your keywords in the video description and tags.

You can also generate more views by promoting your other videos in your YouTube end screens. Endscreen is a component you add at the end of your videos, which can last anywhere from 5 to 20 seconds.

Here’s an Endscreen from a Netflix video:

YouTube allows you to add multiple elements to your final screen, including the subscription element and the link element. To generate more views, focus primarily on things like suggested videos and playlists (i.e. playlists from your videos). These elements are very well explained on the Google support site

Astuce de pro: ne proposez que vos vidéos les plus pertinentes pour inciter les internautes à regarder davantage de vos vidéos en continu.

# 2: Create calls to subscribe to your YouTube channel

Creating the right YouTube content and making a great impression is a great start. Now you want to turn those viewers into subscribers. Here are some ways to increase your subscribers’ chances of becoming subscribers:

Use the Subscribe element in final screens To entice viewers to subscribe to your channel, you can include the subscription element in your video screens.

Include a call to subscribe at the end of the videos

You can also include a call to action (ALA) at the end of your videos. So ask people to subscribe to your YouTube channel.

The social site blade which presents statistics of the performance of social networks indicates that one of the chains with the most subscribers in Morocco is the chain of Saad Lamjareed.

In his videos Saad Lamjareed, heals the final screen to keep users on his channel, and invites them to subscribe.

The trademark watermark

YouTube allows you to add the subscription element (usually your logo) to your videos. Use your logo, an image with the word Subscribe on it, like in this video from Wedigitalpro. Once the watermark appears on screen, viewers can hover over it with their cursor. This will reveal a Subscribe button that they can click to subscribe to the channel.

There is also a text below the video in the description of the Wedigitalpro company video.

# 3: Convert YouTube viewers to leads and customers

The next step is to convert all of those views and subscribers into traffic and leads. Here are some ways to do it.

Get people to sign up to your list for more content The easiest way to convert YouTube views to traffic and leads is to ask people to visit your website and sign up for your newsletter or offer .

In this video from « مجلة لماذا؟ » , one of the channels with the most subscribers in Morocco, the narrator ends with an explicit invitation to subscribe to the channel.

Following the steps in this article will help you gather the initial views and subscribers your YouTube channel needs, then convert them into traffic and sales. While it may seem like a lot of work, it’s an effective way to build a lasting presence on YouTube.

What do you think? How to generate more views and subscribers on YouTube? And how do you convert customers into traffic and sales? Would you like to add steps to the above strategy? Please leave your comments below.